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It is not enough to write a great press statement to get the attention of the right media. Moreover, time is also significant. You might have an interesting story, a well-organized plan, and clear and helpful information. Including a firm quote from the CEO of your company gives it an extra touch. Additionally, the multimedia parts look professional and are lovely to look at.
However, even though you sent out your press release for marketing and emailed hundreds of writers and PR pros, you still need to receive a response. This can be upsetting when you feel let down, especially after putting in so much work. Have you ever felt this frustration? But there’s no need to worry.
Writing press releases is complex, as news reporters often need to pay more attention to potential topics due to overwhelming emails. In this guide, we have discussed the significance of media channels, three elements that affect the timing of press releases, and the best time to send press releases so you can achieve tremendous success in your business through press releases.
There are many ways to communicate through the media, such as business information, public awareness campaigns, and educational messages. Traditionally, television and internet media are popular media types.
You can boost your business’s reputation, exposure, social media influence, and connection by precisely addressing people who fit your niche and are interested in what you have to offer. Are you targeting the right audience? Media sites always look for new stories to publish because people always want new information.
On the other hand, sharing random information on odd days doesn’t work. When you send a news release, you need to think about a few essential things to ensure it gets to the right people and has the desired effect.
To help you choose when to issue a press release, we have compiled a table that includes three factors.
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Factor |
Description |
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Days of the week |
Consider sending it on Tuesday to Thursday. Avoid Mondays, Fridays, and weekends. |
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Time of day |
Aim for 10 AM to 3 PM, when journalists are most receptive. |
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Seasonal Environmental Conditions |
Note that business events, bad weather, and vacations may all affect visibility. |
No brainer here. Make an agenda. You need to develop a suitable strategy to get a good reaction from journalists who receive press releases. There are many moving parts to getting journalists to notice your press release. The timing and date of distributing the press release are two of the most crucial details.
Sending out a press release on a Monday is a terrible idea. Taken aback? However, the ultimate fact is this. Submitting a press release on Monday increases its chances of being selected. Since it is Monday, most individuals check their emails first thing in the morning. Are you still considering a Monday send? Journalists do not operate in such a manner.
On Mondays, journalists have a lot on their plates and need more time to review their inboxes. For this reason, journalists should not receive press releases on Mondays. Sending a press release on Monday will not improve its chances of getting read since it will be buried in the email list.
Fridays must be carefully avoided. Why? At this point in the week, journalists are putting their jobs on pause. They say that afternoons on Fridays are given time to analyze the content and write a fresh tale. Do you want to lose your press release in the shuffle? Journalists leave the press releases in a bundle for the next week’s work. If this happens, your press releases are more likely to get hidden behind more current ones.
After that, you should also stay away from weekends. On Fridays, journalists (particularly those who read press releases) do not want to waste time reading emails for reasons that should be readily noticeable. Are you willing to take that risk? Even journalists hate having to put in extra hours on weekends. Therefore, you should wait to issue a press release.
you should usually avoid sending out a press release during terrible weather because the news gives a lot of attention to severe weather events, which makes reporters highlight important safety stories. Because of this change in interest, it is hard for other statements to stand out. Are your timing choices getting drowned out?
There is more competition because more groups are making weather-related comments, which makes your message even less clear. People are also more interested in current issues, meaning your news statement might not reach people worried about safety. To ensure your news statement gets the attention it needs, you should usually wait until the weather improves.
According to our research from Statista, Tuesdays and Wednesdays are the best days to send press releases since they are more likely to be open than Mondays and Fridays. This is because reporters and editors only have a little to do. Their urgent jobs have been completed, and now they are seeking more engaging stories. Could this be your moment to shine?
Selecting a fresh narrative to tackle is something that interests them. These days, there is a realistic window of opportunity for a journalist to open a press release and for its circulation to take place. On these days, the opening rates are very high.
While there is no guarantee that journalists will read the press release, there’s an excellent chance they will have the time.
Since journalists read emails first thing in the morning (8 AM to 10 AM), the best time to send a press release is midday (12 PM – 2 PM), when there is some activity during lunch breaks. Then this time ees some activity. Afternoon (3 PM – 5 PM): Engagement might drop as deadlines draw near and work mounts. Are you ready to optimize your timing?
We have covered the ideal days to send a press release in detail; now, we must choose the most practical time to send one.
When choosing a time to issue a press release, any time between 10 am and 3 pm will work if you choose to send a press release.
The reason for this is straightforward: by now, most journalists have reached their office or are settling in for the day (if they perform their jobs from home). They are prepared to sift through their inboxes and pick out some fascinating tales to write about later. Is your press release ready for its moment?
The interest in work begins to wane about 3 p.m. With limited time to check email and discover a new story to work on, they are eager to start shutting things for the day and accomplish their jobs.
The precise moment should be communicated via the press release. Accordingly, neither 1:30 pm nor 11:30 am should be used. Instead, sending a press release should always be sharp at 11 am or 1 pm. Can you afford to be more transparent about the timing?
We live in a global world. Your news can be targeted at a worldwide audience. This is why time zones must be kept in mind.
When distributing press releases, Timeliness, however, must be changed by your location or the global reach of your audience.
For instance, it is possible to encounter varied work days while interacting with Middle Eastern audiences. Remember, weekends are scheduled differently for them. Please determine how to send a press release.
Choosing the right place to send a press release requires considering a few factors. You can plan for the optimal time to send a press release if you cannot do it at the given time. You can do that with the majority of email providers. Ready to fine-tune your strategy? Moving to simple guidelines and standards can help the ideal press release reach its target audience better.
Forget about these specific dates and times. Ultimately, publishing this press release is of the utmost importance. You might wonder whether sending the press release is a good idea.
Yes, it is correct. Rather than sending nothing, a press release is usually an improvement. A journalist or other influential media members may see your press release and decide to use it. Will you take that chance?
Suppose you miss all these timings and days. And this press release needs to be published urgently. So now you must be wondering whether you should send the press release or not? The answer is yes. It is always better to send a press release then to send nothing at all. If you are lucky, your press release might catch the attention of a journalist or relevant media personality and the press release gets picked.
Consider investing thousands of dollars in services for distributing press releases or investing time and effort into creating exceptional news releases. It is essential to measure the performance and effectiveness of PR.
We have made a table to assist you with the measurement challenges. While reviewing the statistics report, we identified some of the clients’ significant problems and provided our company’s remedies. Are you prepared to take on the challenges of measurement? We can help you overcome these problems with profit, visibility, and targeting.
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Measuring Success |
Strategy 2025 |
Statistics |
Consumer Challenges |
How iCrowdNewswire Can Help |
|
A/B Testing Your Press Release Timing |
A/B testing is effective since it allows you to test various press release times and determine the best engagement. |
According to Hubspot, 60% of marketers report increased open rates when the timing is optimized. |
You may be concerned about low engagement and visibility. |
To improve the effectiveness of your business’s PR campaigns, we offer tools for analyzing user feedback and improving messages. |
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However, you may analyze the test data to determine the optimal performance time. |
According to PR Newswire, 45% of journalists prefer receiving press releases in the morning (8 AM – 10 AM). |
Do you have any doubts about the preferences of journalists? |
iCrowdNewswire provides tools for analyzing user comments and assists in improving messages to increase the effectiveness of your company’s public relations efforts. |
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Adjusting Based on Feedback |
You have to adjust your strategy based on audience response and engagement numbers. |
According to Hubspotpot, In 65% of successful campaigns, the team changed the timing in response to feedback. |
Are you adapting quickly enough? It could be that you need to help maintain competitiveness and relevance. |
We offer ongoing reporting and monitoring services to ensure your press releases are current and valuable. |
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This allows you to improve future news releases’ exposure and efficacy. |
The Public Relations Society of America (PRSA) reported a 65% increase in engagement after implementing feedback. |
Even the most interesting news may go unnoticed if the press release is sent out incorrectly. Having a compelling tale to tell is essential, but understanding when to share it may significantly impact its success and exposure. Press releases are less likely to be received on Mondays, Fridays, and weekends since reporters are either busy or nearing the conclusion of their shifts.
The best time to submit a press release is between 10 AM and 3 PM, from Tuesday to Thursday. That is when journalists are most open to receiving such messages. Uncontrollable events, like bad weather, might decrease the effect of your press release on the news cycle. Keep in mind the needs of your audience at all times and adjust your strategy accordingly.
Do send your news statement, even if you miss the best time. It is better than not sending it at all. A reporter might still be interested in it. Lastly, if handling press releases gets too hard, hire a marketing service like iCrowdNewswire, which can help you contact more people in new ways.
You can create one press release per month because sending a release every other week or once a month will help you become familiar with journalists’ inboxes. However, small businesses rarely have this amount of news. You want to be known for the right reasons, so avoid spamming journalists and sending them irrelevant or non-newsworthy content.
You can write a powerful press release by below steps:
There is no specific number of paragraphs required in a press release. The number of paragraphs depends on the total word count. You can create content with a word count between 300 and 400 for quick attention.
Writers use the number 30 at the end of the press release to symbolize the end or ‘no more. And this end and no more is a 92 code of Western Union.
Press releases can be either paid or unpaid. The difference is that sending a press release through a website with free plans restricts features like wider distribution and reach and does not optimize your visibility and revenue. However, the older services are often the best because they have more sophisticated features and methods for making your press release visible.
All of the above details are too much for you? No problem! Hire a press release distribution service to do all of the work for you. Launched in 2015 iCrowdNewswire powered by Google has implemented more press release distribution innovations than any other newswire in the industry from paid social and digital media advertising to audio marketing and 8 translations per release – no other wire provides geographic targeting down to a zip or postal codes worldwide; demographic targeting by age group, industry, and interest; 8 translations with every release for unmatched multicultural and global reach; audio distribution with Amazon Alexa, Google Assistant, Microsoft Cortana, and Apple Siri; Google and Apple’s news and more.
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