Impact of Digital Media on Press Release Distribution

The digital world has revolutionized every sphere of life. When it comes to marketing and news distribution, the game plan has changed completely. Monitors and laptops have taken the place of endless bundles of papers in newsrooms. Traditional strategies followed by organizations have stopped working. Journalists have to incorporate digital trends when it comes to distribution by hook or by crook. Otherwise, they are bound to miss out on a vast audience.

While some journalists commonly believe that press release distribution is an obsolete method of spreading news today, it is still useful. Let us take a look at how digital media has created an impact on press release distribution.

Reach a Bigger Audience

Who isn’t on Facebook these days? Everyone you know, from old people to children, all own a Facebook account. If you think you can reach a large number of people through traditional print media, then let me correct you right here, my friend. Digital media has taken over the world. You can reach your potential audience in the remotest part of the world.

This is because, as per a recent UN report, 3.8 billion people worldwide are online. This amounts to 60 percent of the whole population!

By distributing press releases in the online world, your news has the potential of reaching 60% of the people around the world. As an organization in need of spreading information, what percentage of people could be better than this?

Social media has done wonders in terms of marketing. It has created the most significant impact when it comes to distributing press releases in digital media. With thousands of opportunities and options available, the distributor can explore a variety of strategies.

Influencers of social media have also played an important role when it comes to press release distribution. If one famous influencer gives your event a shout out, then you can be sure that at least 50 people will show up at the event. Similarly, suppose they share your press release from their own platform or page. In that case, the number of views on your press release will skyrocket immediately.

Also Read: The Right Press Release Audience for You; How to Know Your Target Audience Up Close?

Increased Distribution Opportunities

We all know digital media is filled with different types of content. Social platforms and search engines are bombarded with unique content daily. Their distribution strategies have to be modified to grab the attention of reads. This means that your orthodox and conventional press release distribution methods fail entirely. Not only should your content be top-notch, but you must apply unique strategies to distribute your content throughout the world. There are millions of online platforms that you can use for your distribution purposes.

There is little to no chance that your press release will reach the audience in the absence of creativity and unique ideas for distribution.

Apart from webpages, social media is one of the biggest platforms where your press releases can be distributed. Users can vary from a common man to CEOs of different organizations. In the good old days, press releases were published in newspapers and magazines only. But today, they are posted on other websites as well as social media. With the introduction of Virtual Digital Assistants (VDAs), another platform is added for press release distribution. Now you can distribute your press releases on voice distribution channels of Google, Amazon, Apple, and many more. Through this strategy, you can reach even those who prefer to hear things instead of reading them.

It is vital to remember that the digital world is filled with blogs that serve the same purpose as press releases. Placing your press releases in the right places at the right time calls for amplified creativity and analytical skills. Digital media provides news distributors with millions of opportunities and forces them to develop creative ideas for distribution purposes.

Also Read: Reasons to Write a Press Release

Target Specific Audience

Social media channels in the digital world have entirely revolutionized the way you interact with your audience. Every passing year, new and improved technology is introduced for you to better identify your audience.

You can target the audience through geographic and demographic details about age, gender, countries, cities, districts, and streets. 

Create the ideal persona of your potential client. Identify all the specifications that you can about your audience. For example, by knowing what your customer may like or dislike, you can easily place your press releases in specific places in the digital world.

To understand this better, let us consider your potential press release reader as top-level management. By studying their behaviors, you may come to conclude that your audience heavily visits webpages such as The Wall Street Journal. They also use LinkedIn and Twitter more than any other platform. To execute a proper distribution strategy, you must publish press releases on LinkedIn and find a way to grab their attention on The Wall Street Journal (by advertising your press release on the website).  

Also Read: Top 4 PR Campaign Tips: Create the Perfect PR Campaign for Your Business

Press Release as Content Marketing Tool

We all know content is king in today’s world. The whole of digital media runs on good content. The press release is a part of the content that your company produces. By utilizing press release distribution properly, an organization can use it as a tool for content marketing purposes. Press releases are no longer just a marketing tool to deliver your message or news to the world. Instead, they are a powerful tool that can be utilized for search engine optimization (SEO).

Properly written press releases with a well-executed distribution plan can do wonders for your Google rankings and rapidly increase the amount of traffic coming to your website. 

Due to this reason, press releases are easily considered the most convenient tool for content marketing purposes. Multiple distribution strategies are implemented when it comes to digital media. Your content, where it is a press release or a blog, is only successful if it is distributed in the right place and at the right time.

Also Read: Effective Ways of Marketing a Press Release

Final Words

Cutting a long story short, the impact of digital media on press release distribution has been immense. It has completely transformed the world of press releases. Many organizations believe that writing and distributing press releases in the digital world is pointless, but it is far from the truth. Good marketing understands the importance of press releases in the online market and thus creates proper distribution strategies.

Digital media has revolutionized the press release distribution system might even be an understatement, considering the changes it has bought about radical changes in everything the world does: from regular marketing to marketplaces and whatnot, the internet has changed the way we see, hear, shop and interact with the world around us. Keeping this in mind, you can comprehend the volumes that have been changed by the introduction of digital media practices in press release distribution. And now, you can benefit from all those revolutionizing changes.

If you are part of an organization that is about to spend thousands of dollars on press release distribution, please stop! Your marketing team does not require a tremendous amount of budget for press release distribution with Release Live. We offer press release distribution services on digital platforms. Through our expertise, we ensure that you reach a maximum of the relevant audience in minimal time.