It’s been proven not once that email marketing pertains to its potential in performing a great brand promotion function. In 2019 email users amounted to 3.9 billion users, and they are promised to grow to 4.3 billion users in 2023. This is just one of all the positive tendencies of this marketing strategy. It is still massively employed by marketers and proved that for every $1 spent they get $42 revenue.
However, to achieve marketing goals by the means of sending emails, it’s essential to become aware of useful techniques to implement to avoid getting spammed or simply ignored. Let’s check some of those that have proven themselves to be working.
This moment is very important since personalized messages show that you care. The recipients love it when the email creator knows their name, knows about their interaction with your brand, and some specific information that they have shared when you were lead-hunting.
Personalized subject lines are already an impetus, triggering an intention to open and read more. Also, the message itself should maintain the voice and approach exactly the person reading it. For this ist is essential to employ the metrics in order to learn about individual profiles, buying history, demographic behavior, etc. Be willing to scrutinize data that your analytics tools generously provide you with.
Your audience is keen on feeling special and valued. Therefore, when reading the message they get a chance to connect with you because “you know”, then there are no doubts your emails will be checked through
As personalized as it can only be, the email might still create contradictory feelings. If there is a wrong message or irrelevant information sent, then sorry, but you have just wasted your precious resources. So, whatever is written in it, it has to be top-up-to-the-point and contain some truly valuable knowledge for the recipient.
Moreover, do not just scare your readers with plain text, putting some key moments in bold. Please, be thinking about the design. Implement design templates, work on your CTA buttons, add enough appropriate graphics, and spice it up with some humor ( if the situation permits). Design apps are there for you, sparing you the trouble of hiring a professional design crew. Let your people know about sales, updates, upcoming events, etc., and adorn it all with a beautifully arranged visual organization.
Mind optimizing your content for mobile devices, since in 2019 it was shown that 60% of the emails sent are opened from mobile gadgets.
Your letters should be strictly segmented according to the list of your contacts. The thing is that various subscribers to your mailing are on different stages of their buying journeys. You have your leads ( recently signed up, not yet sure how to behave), regulars ( waiting to be informed about some special offers), and those who kept quiet for a while. The last ones require some motivation to renew their activity, by, let’s say, offering some worthy bonuses. This means that your audience simply can’t read through the same content. Your clientele database should be constantly updated, changed, and watched for any fluctuations for the right emails to be created.
According to WebDew, open rates of emails, when there is a video in it, have increased by 6%. The information about a video should also find its place in the subject line part so that the recipient knows there is a “movie” to engage in. Video marketing is already a solid marketing strategy. When it is combined together with email marketing it doubles the chances of enhancing brand promotion. Just make sure that the videos you make are interesting, informative, not long, and provoking slight laughter.
You should start with CTA buttons being noticeable and clear in usage. “Sign up”, “Try for free”, “Join us”, “Get more”, etc. People are familiar with it and know how to operate them. However, the task is to make sure these calls are not lost in a content surge. It is a good idea to turn to CTA templates to adorn the button and make it desirable to click. Also, there may be some motion added to it – very eligible attention catcher.
Smartly designed CTA buttons are important for the clients to be ready to commit to the desired action faster. Moreover, it makes it easier for the audience to know how to easily start cooperating with your brand, without searching for possible ways to do so.
Email marketing seems like a quite simple strategy to implement. Why not? Create a letter, send it to those who might find it interesting, and wait for the desired reactions. However, according to the information mentioned above, the mailing does require some rules to follow in order to assure conversions, otherwise, you just get engaged in writing for your soul. Not bad, but when it comes to marketing a business, make sure to not miss out on any suggested constituents.