It’s hard to scale Facebook ads because algorithms will spend money with different intentions. If you want to focus more on better targeting, then follow tips from us and you’ll scale ad campaigns easily.
This is an incredible scaling technique that we enhanced with the launch of Google Display Ads. Typically, most affiliates choose the ‘trust square’ ad size, but when they launch it they miss out on other placements, and Facebook has so many. Be sure to try the three most popular ad sizes: 1200 × 628, 600 × 750, and 1080 × 1080. What do we mean? Let’s say you’ve found a winner and it’s a square. Modify the same ad in two other sizes, add them to the ad unit and run.
Marketers like to do the minimum and hope for the maximum. How many ad styles will you see if you run your spy service? Usually it’s a square, right? How many ads on the carousel do you see? How about dynamic ads? Not so much. When you find a winning creative, use elements such as ad copy, headline, description, images, or video content to create all of the types of ad formats that Facebook has to offer.
One of our favorite options, especially in retargeting campaigns, is carousel ads. It works amazingly and people seem to love it as they can view and flip through multiple product images or videos. As a result: ultra-low-cost per conversion and high ROI.
Manual bidding has to do with how Facebook’s algorithm works. It’s all about who spends the most money. Think of it like a ladder. The top is the highest bidder, the bottom is the lowest. If you are using automatic bidding, it will place you in a settled position. The CPA will be based on your targeting, ad content, and more. People who are at the top of the ladder will be shown first to Facebook users scrolling through their news feed.
Imagine that Granny A takes out her iPhone and opens the Facebook app. She begins to check what her grandson is preparing for his beautiful wife. Is this a sausage sandwich? Or fried potatoes? When she starts scrolling down, the first ad appears – this lady is the highest bidder and it could be you!
The one seen first has the following advantage: it gets the most advertised clicks that will act. If someone has been watching funny Facebook videos for hours, chances are they won’t take any action or pay for the conversion. The problem is that we do not know what is the highest and correct rate, so we are testing.
It’s true that Facebook knows everything about its users: shopping habits, what they like, what they talk about. Once we receive the data, we can create customized audiences. Then from these custom audiences – create similar ones.
They look at the people in our audience and check what they like, where they’ve been, what they were looking for, how long they read about a topic, what movies they watch, when they are most likely to buy if they click on ads, and much more.
In fact, they say Facebook has 1,000 data points for each user. This allows their system to create people who look exactly like your customers in minutes. How does it work? You create custom audiences, wait for them to fill up, and then generate similar audiences from that. You can set up new campaigns and target this audience.