If you are looking for promoting ways on Spotify then you’ve come to the right Place. We will go through ‘pro’ tips that could change your promotional ways on the platform
The internet is full of promising instant hits in all Spotify playlists. Despite the apparent benefits, it is worth avoiding a number of “simple” ways of “guaranteed” getting into the collection. If the company is not trusted, then you’ve to avoid it. For instance, JayNike spotify promotion is a different level of service that delivers promised services and you can use it every time you need a new campaign.
We are talking about services made by the biggest labels in the world., They do not name the cost of services right away, noting that they manually select the proposed music and send it to the curators of the corresponding playlists. The system seems to be transparent: services work with a limited list of genres, no one requires payment in advance and all that.
At the same time, conflicting reviews are alarming. Most of the negative points to the disproportionate spending in comparison with the result. In fact, everything is logical: the services work with real people (editors and curators) and cannot guarantee getting into playlists. The last word always rests with the editor, so taste reigns here. In addition, the curator of a popular playlist may refuse a track, while the editor of a little-known selection will take the song.
Everyone wants millions of plays, especially against the background of information that in order to earn a living wage in the United States in 2019, a performer needs more than 336,000 plays. Think about it: three hundred thirty-six thousand plays to make $ 1,256.70. These are huge numbers, but don’t be fooled – reaching them in the short term by hitting playlists will not work.
When placing your track in playlists, think not about the number of listens, but about the subscribers. The number of subscriptions per artist is much more important than the short-term boost in listening sessions by getting into the playlist. Nobody argues that being in a playlist is cool, but only cool in the short term. Spotify’s success depends more on the loyal fan base within the platform. In general, playlists are one of the many ways to promote.
Smart distributors not only post music on Spotify, but also provide marketing support on the platform. So, for example, a distributor can make you more visible by submitting music to curated playlists or by adding it to recommendations.
There are very few such distributors since they work with a limited number of musicians, and they earn a percentage of streaming income. The interest from the distributor will be a great help in career development, especially if playlists are an important element of the musician’s promotion strategy.
The streaming service offers its own advertising platform Spotify Ads Studio – an analogue of an advertising account on Facebook or pinterest. With its help, any performer can launch their own banner and audio ads.
According to blogger experts, the threshold for entering the platform is $250. That being said, the results are pretty inconsistent unless you’re a major performer. According to Andrew, for $250, he received about 1,500 streams and subscribers for $1.5 per body. The result is really dubious.
Despite this, on the Spotify ad cabinet page, they cite the case of a whole Wavo ad agency, which seem to have succeeded in promoting through the platform. You may be lucky, since it’s not so difficult to deal with the account itself, and you can target ads to different devices, preferences and age.