One of the main ways to reach audiences on a green streaming service is by pitching curated Spotify playlists. Despite the fact that many people know about pitching, not everyone understands its essence. The wrong actions on the part of the artist will make pitching Spotify curators the most effective way to crap on foreign audiences and sadly leave to collect pennies from streaming in BOOM.
In this article, we will talk about life hacks and tips for promoting on Spotify, as well as the technical basis of this process. As a basis for the preparation of the material, the article Soundcharts was used, which was taken, translated and supplemented with the permission of the authors.
The streaming service Spotify was founded in 2006 in Sweden. Unlike dozens of other streaming streams, Spotify streaming platform was initially innovative and focused on user experience. The company worked deeply with big data and studied consumer demand for music in detail, created on this basis algorithms for collecting “ideal” playlists according to the user’s tastes. At the same time, the service introduced new features for the industry – weekly collections of new products, release recommendations, and much more.
One of the basic principles in advertising is to place your ad as close to the place of purchase as possible. For this reason, Google search results remain one of the largest ad platforms. Users are looking for a solution to a problem in a search engine, and the company instantly offers them options: looking for where to relax – hotels, air carriers and so on are targeted at you. From this point of view, Spotify is the best platform for promoting creativity, allowing you to connect with potential fans while listening to music. That is, any Spotify user is constantly in a click from the artist’s page.
Before starting promotion on the site, you need to assess not only the profitability of your own investment in advertising, but also the capabilities of the site itself, growth potential, risks and problems. The main trouble with Spotify now is that it does not officially work with the many foreign markets. Due to the absence in our market, you will not be able to adequately assess the scale of the marketing campaign on the platform.
Even if you perform music in another language rather than English, you need to understand that in the foreign market you are simply not expected. The likelihood that a Spotify promo will win over a foreign listener is very low. If you work for a foreign audience, consider the largest streaming service as another distribution platform, but not as the holy grail that will bring you universal fame, platinum sales like Post Malone and other goodies. In general, from the fact that you appear on Spotify, your work will not become more famous, you will have nothing but the opportunity to show off in front of your friends.
The first thing an artist needs to do on Spotify is to create a profile. The setup takes place through the Spotify For Artists tool, where you can not only upload photos and music, enter a project description, but also track statistics.
Make your Spotify profile as detailed as possible. The user’s path through your page should be simple, straightforward, and comprehensive. There should be no situations when a person clicks on a profile and does not see playlists, clicks on a biography and does not see text, links to social networks and photos. The listener craves as much information as possible about your project in order to subscribe and put a bunch of likes.
If you don’t have your own design ideas, it doesn’t matter, because you can use the life hack that is old as the world: “If you don’t have your own idea, steal it from another.” In general, study the profiles of other artists before setting up your own.
With an avatar, banners and bio, everything is pretty simple. The most important thing when designing is to place a playlist with your own music in the PICK section. Here you can also attach additional playlists in which you shone..
One of the easiest ways to promote music on Spotify is through the SUBMISSION FORM sentences. Form is a real cannon for a novice artist. For example, BBC Radio 1’s popular New Music Friday program focuses specifically on the Spotify charts for episodes. The most interesting thing is that even those tracks that are not in the streaming service database can be sent through the proposal form.
To send music to playlists on the site, you need:
You can send only one song from one account. In this case, the track must have all the metadata filled (the more it is filled, the higher the chance of being in the playlist). Moreover, if the track has already been released on the site, you will not be able to use the offer from – Spotify will determine the re-release.