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Global Gift Cards Market, Size, Share, Growth, Trends, and Forecast:
A gift card also known as gift certificate in North America, or gift voucher or gift token in the UK is a prepaid stored-value money card usually issued by a retailer or bank to be used as an alternative to cash for purchases within a particular store or related businesses. Gift cards are also given out by retailers and marketers as part of a promotion strategy, to entice the recipient to come in or return to the store, and at times such cards are called cash cards. Gift cards are generally redeemable only for purchases at the relevant retail premises and cannot be cashed out, and in some situations may be subject to an expiry date or fees.
Scope of the Report:
This report focuses on the Gift Cards in global market, especially in North America, Europe and Asia-Pacific, South America, Middle East and Africa. This report categorizes the market based on manufacturers, regions, type and application.
There is an increasing demand for gift cards in the corporate sector across the globe. Companies are offering incentives to employees in the form of gift cards to recognize employees’ contributions and achievements. Approximately 25% to 35% of a merchant’s gift card revenue is driven by B2B sales of gift cards. A growing adoption of gift cards in the corporate sector is one of the primary drivers pushing the global gift card market. Gift cards are gaining more popularity as compared to gift vouchers owing to several benefits offered by these cards. Gift cards can be used more than once owing to the partial redemption option, wherein the remaining balance can be carried over for future purchases.
North America is the largest consumer of gift cards, with a consumption market share of 45.35% in 2017. The second place is Europe, following North America with the consumption market share of 25.72% in 2017.
The worldwide market for Gift Cards is expected to grow at a CAGR of roughly 6.0% over the next five years, will reach 460 million US$ in 2023, from 320 million US$ in 2017, according to a new Planet Market Reports study.
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Market Segment by Manufacturers, this report covers
Market Segment by Regions, regional analysis covers
North America United States, Canada and Mexico
Europe Germany, France, UK, Russia and Italy
Asia-Pacific China, Japan, Korea, India and Southeast Asia
South America Brazil, Argentina, Colombia etc.
Middle East and Africa Saudi Arabia, UAE, Egypt, Nigeria and South Africa
Market Segment by Type, covers
Universal Accepted Open Loop
Restaurant Closed Loop
Retail Closed Loop
Miscellaneous Closed Loop
Market Segment by Applications, can be divided into
Entertainment Movie, Music
There are 15 Chaptersto deeply display the global Gift Cards market.
Chapter 1, to describe Gift Cards Introduction, product scope, market overview, market opportunities, market risk, market driving force;
Chapter 2, to analyze the top manufacturers of Gift Cards, with sales, revenue, and price of Gift Cards, in 2016 and 2017;
Chapter 3, to display the competitive situation among the top manufacturers, with sales, revenue and market share in 2016 and 2017;
Chapter 4, to show the global market by regions, with sales, revenue and market share of Gift Cards, for each region, from 2013 to 2018;
Chapter 5, 6, 7, 8 and 9, to analyze the market by countries, by type, by application and by manufacturers, with sales, revenue and market share by key countries in these regions;
Chapter 10 and 11, to show the market by type and application, with sales market share and growth rate by type, application, from 2013 to 2018;
Chapter 12, Gift Cards market forecast, by regions, type and application, with sales and revenue, from 2018 to 2023;
Chapter 13, 14 and 15, to describe Gift Cards sales channel, distributors, traders, dealers, Research Findings and Conclusion, appendix and data source
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