Boost your SEO efforts by optimising your Facebook page. Using social media to benefit your business – iCrowdNewswire
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Artificial Intelligence driven Marketing Communications

Apr 17, 2019 12:51 PM ET

Boost your SEO efforts by optimising your Facebook page. Using social media to benefit your business


iCrowd Newswire - Apr 17, 2019

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Image Credit: Pexels
 

Social media content is an enormous part of digital marketing – social signals like shares, likes and follows have an important impact on search engine results page (SERP) rankings. Engagements like these are beneficial for your SEO, because they indicate to search engines that consumers trust your business. In fact, they’re considered by Moz to be one of the top 10 factors that affect search ranking. 

Facebook has a huge, varied and engaged user base – in December 2018, they reported 1.52 billion daily active users. It’s a place for potential customers to gain an impression of your brand and be redirected to your website to learn more about your services. 

This article outlines how to optimise the social media platform for great SEO results. 

Include your keywords 

Just like your website, your business’s Facebook page can also be optimised for keywords. While it doesn’t affect your SERP rankings directly, optimising your social media content with keywords has the potential to improve your page’s visibility on the platform and help users find it. 

Contact Information:

Kate Menzies








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