Herbal supplements, with their natural and plant-based ingredients, and consumed to maintain a healthy lifestyle. Consumers across the world are specifically approaching herbal medicines or supplements due to the fact that they are directly available from natural sources. Worldwide, the sales of herbal supplements are witnessing a rapid increase, due to growing consumer demand for natural products.
Herbal immunity booster supplements, which are formed by using medicinal plants such as turmeric, elderberry, ginger, garlic, ginseng, açaí, and many others, are the preferred choice of consumers. This has led to increased product launches by the herbal supplement manufacturers across the world.
The global immune health supplements market has observed steady growth over the past few years, and this trend is expected to continue over the forecast period of 2020 to 2030, at a steady CAGR of more than 4%.
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Key Takeaways from Immune Health Supplements Market Study
“Increasing demand for immunity-boosting products is the core factor that is aiding the growth of the global immune health supplements market across the globe. The COVID-19 pandemic is expected to have a minimal negative impact on the global immune health supplements market; in fact, sales will increase with more individuals seeking to boost their immunity against infectious diseases,” says a PMR analyst.
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Global Immune Health Supplements Market: Competitive Landscape
The global immune health supplements market is highly fragmented in nature. Key manufacturers are keen on strengthening their positions in the market, but with the high level of competition, the best possible way is through mergers and acquisitions. Another major strategy being adopted by prominent players are new product development by investing more on research & development activities. Additionally, manufacturers are also emphasizing toward offering herbal immune health supplement products due to growing consumer preference toward herbal and plant-based nutrition. Manufacturers in the immune health supplements market space are also targeting emerging countries where the consumption of dietary supplement products is rising exponentially.
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