Fruit Powder Market Analysis
The global fruit powder market will touch USD 22.34693 billion at a 6.80% CAGR by 2030, as per the recent Market Research Future report.
Drivers
Growing Health and Wellness Awareness amid Consumers to Boost Market Growth
The growing health and wellness awareness amid consumers will boost market growth over the forecast period. With consumers turning more health-conscious, there has automatically been a surge in need for nutritious foods. Fruit powders are a healthy option as these have numerous essential dietary fibres, antioxidants, minerals and vitamins present in fresh fruits. These provide a convenient means of incorporating such nutritional perks into different beverage and food products. Besides, consumers are increasingly preferring clean label and natural products created with minimal processing and sans any artificial preservatives or additives. Typically fruit powders are made from the real fruits that needs minimal processing thus making them a preferred pick for consumers that are health-conscious who prioritize the natural ingredients.
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Key Players
Eminent industry players profiled in the global fruit powder market report include Nutradry (Australia), DMH Ingredients (US), Kanegrade (UK), Paradise Fruits (Germany), Aarkay Food Products (India), FutureCeuticals (US), NutriBotanica (Brazil), La Herbal (India), Saipro Biotech Pvt. Ltd (India), and Batory Foods (US).
Opportunities
Rising Popularity of Plant-Based and Vegan Diets to offer Robust Opportunities
The rising popularity of plant-based & vegan diets will offer robust opportunities for the fruit powder market in the forecast period. Fruit powders are made from real fruits which means they are a plant-based ingredient which well aligns with plant-based and vegan diets. These offer a concentrated and natural fruit flavor which can be utilized for enhancing the taste of different plant-based dishes like baked goods, dessert, plant-based milk alternatives, and smoothies. Besides, plant-based and vegan diets lay emphasis to obtain assorted nutrients from the plant sources. The fruit powder with its nutritional profile can be utilized for boosting the nutritional content of plant-based and vegan products. These offer an extra source of minerals and vitamins thus adding to the complete nutrient density of the plant-based snacks and meals.
Restraints and Challenges
High Cost to act as Market Restraint
The high manufacturing cost of fruit powders, stringent regulations, and accessibility of alternatives may act as market restraints over the forecast period.
Besides, the COVID-19 impact may also impede market growth.
Market Segmentation
The global fruit powder market is bifurcated based on applications and type.
By type, mango will lead the market over the forecast period.
By applications, beverages will domineer the market over the forecast period.
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Regional Analysis
Europe to Command Fruit Powder Market
Europe will command the fruit powder market over the forecast period for the favorable trends for functional foods & rising consumption of the nutrient-rich sustainable products. People look for nutritious, organic and clean-label snacks sans chemical additives or preservatives. Besides, with the increase in consumers health awareness, the food producers are compelled in including these in different functional foods thus promoting the expansion of the regional market. Germany grabbed the utmost market share followed by France.
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