Market Analysis
The global dehydrated potato market will touch USD 10.5 billion at a 6.80% CAGR by 2032, as per the recent Market Research Future report.
Drivers
Growing Demand for Convenience Foods to Boost Market Growth
The rising need for ready-to-eat or RTE food products is the cause of the convenience food industry’s growing appeal. Convenience foods may make it simpler and faster for customers to prepare, cook, and finish post-meal tasks.
Opportunities
Cooking Advantages to offer Robust Opportunities
Due to an increase in demand for its use in baked products, sauces, soups, & other processed food items, the sector has experienced enormous development. For cooking, such dried potatoes are helpful for a number of reasons. For making soups and gravies, for instance, dehydrated potato granules or flakes, perform well as a foundation thickener. For those with celiac disease/another gluten-related condition, these potatoes can be substituted for meals that contain gluten.
Restraints and Challenges
High Calorie Content to act as Market Restraint
The high calorie content, quality concerns, competition from the fresh potatoes, and technological limitations may act as market restraints over the forecast period.
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Market Segmentation
The dehydrated potato market is bifurcated based on form, nature, and distribution channel.
By form, powder will lead the market over the forecast period. Potato powder is widely used as a thickening ingredient in a range of culinary preparations, such as ready-to-eat meals, baked goods, and other dishes. Recently, convenience foods and prepared goods have grown in importance. In this environment, potato powder will gain popularity as a widely used product. Due to the rising food industry, this product has a lot of promise and possibility for expansion. Additionally, when used instead of gluten-free flour, it works fantastically as a replacement for wheat flour. Currently, it is mostly employed in the food service industry, but as it is increasingly used in dishes like soups, gravies, & curries, acceptance in families is growing.
By Nature-Conventional segment dominated the global market in 2022. Commercial vendors now provide dried potatoes in the most natural condition due to the product’s many applications. It is projected that the conventional category would account for a sizeable percentage of the worldwide market. Because conventional goods are less expensive, consumers prefer them to organic ones. Traditional potatoes are purchased in big numbers since they are primarily utilized in the commercial food service operations. Since conventional potatoes are often more expensive than organic ones at retail, the conventional sector is growing more quickly.
By distribution channel, food services will domineer the market over the forecast period. Food services include lodging facilities, dining places, fast food outlets, cafeterias, and other businesses. Within the food service business, the significance of product demand has expanded with the growth of meal delivery methods. Rising national & international brands of full-service and quick-service restaurants are what are driving the demand for the goods. Due to contemporary commerce, use in commercial & industrial applications, & other retail formats, dehydrated items are also easily available, supporting the growth of the industry.
COVID-19 Analysis
Due to uncertainty and lockdowns, the pandemic led to changes in consumer behavior, including a rise in the desire for long-lasting and shelf-stable food goods. This could have increased consumer interest in items made from dehydrated potatoes. The demand for the potatoes utilized in the restaurant business may have decreased during lockdowns due to numerous restaurants and foodservice companies shutting or working at reduced capacity, which might have had an impact on the total potato market, including dried goods. The pandemic’s effects on the economy may have affected consumer purchasing habits and, consequently, the general demand for items made from dehydrated potatoes.
Regional Analysis
APAC to Head Dehydrated Potato Market
In 2022, the Asia Pacific market had a 45.80% share of the market. Quick potato producers anticipate significant contributions from the region. Chinese and Indian companies are expected to hold the largest market shares within the region. For farmers in mountainous areas with poor soil, potatoes are an important produce that is grown for both a source of income and as a staple food in many countries. Dehydrated potato flakes are used as a snack component in the commercial mashed potato products, while potato flour is used to thicken gravies and soups. Growing usage of potato starch as a thickener for sauces and stews and a binding element in dough, biscuits, & cake mixes is driving up demand for the commodity in the region. In addition, the Indian market had the Asia-Pacific region’s quickest rate of growth and China’s dehydrated potato market had the greatest market share.
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Key Players
Eminent market players profiled in the global dehydrated potato market report include McCain Foods, Basic American Foods, Lamb Weston, Idahoan Foods, Pacific Valley Foods, Augason Farms, Idaho Supreme Potatoes, Birkamidon, Rohstoffhandels GmbH, J.R. Short Milling, and Rixona B.V.
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