Potato Chips Market Overview:
According to MRFR analysis, the Global Potato Chips Market is expected to register a CAGR of~4.00% from 2022 to 2030 and hold a value of over USD 48.58 billion by 2030.
The global Potato Chips Market refers to the worldwide industry involved in the production, distribution, and sale of potato chips or crisps. Potato chips are thin slices of potatoes that are deep-fried or baked until they become crispy and crunchy snacks.
The global potato chips market is highly competitive and dynamic, with numerous players ranging from small-scale local producers to multinational corporations. The market is driven by factors such as changing consumer preferences, increasing urbanization, rising disposable incomes, and the popularity of convenience foods.
The COVID-19 pandemic had a significant impact on potato chips market. The potato chips market relies on a steady supply of raw materials, including potatoes. During the pandemic, lockdowns, travel restrictions, and labor shortages disrupted supply chains, affecting the availability of potatoes and other necessary ingredients. This led to production and distribution challenges for potato chip manufacturers.
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Top Key Players:
Some of the key market players are:
Burts Potato Chips Ltd.
Calbe Inc.
PespsiCo Inc.
Great Lakes Potato Chip Co.
The Kellogg Company
Herr Foods Inc.
Intersnack Group GmbH& Co. KG
Utz Quality Foods Inc
Market Segmentation:
The Global Potato Chips Market has been segmented into type and end use.
Based on the type, the market has been segmented into flavored and plain.
Based on the end use, the market has been segmented into store-based and non-store-based.
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Regional Analysis:
The largest region in the global potato chips market is North America. The United States, in particular, dominates the market in terms of consumption and production of potato chips. The popularity of potato chips as a snack food and the presence of well-established manufacturers contribute to North America’s significant market share.
In North America, potato chips are a staple snack and are consumed widely across various age groups. The market is driven by factors such as busy lifestyles, convenience, and the availability of a wide range of flavors and varieties. Major potato chip brands, both multinational and regional, operate in North America and cater to the diverse preferences of consumers.
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