Manuka Honey Market Overview:
According to MRFR analysis, the Global Manuka Honey Market is expected to register a CAGR of~7.80% from 2023 to 2032 and hold a value of over USD 1.1 billion by 2032.
The Global Manuka Honey Market refers to the worldwide industry involved in the production, distribution, and sale of manuka honey. Manuka honey is a unique type of honey that is produced by bees that feed on the nectar of the manuka tree (Leptospermum scoparium), which is native to New Zealand and certain parts of Australia.
The demand for manuka honey has been steadily increasing in recent years, driven by its unique characteristics and perceived health benefits. Manuka honey is renowned for its antibacterial, antioxidant, and anti-inflammatory properties, which make it popular in various industries, such as food and beverages, healthcare, cosmetics, and personal care.
The COVID-19 pandemic had significant impacts on the global Manuka honey market. During the pandemic, there has been a growing consumer preference for natural and healthy products to boost immunity and overall well-being. Manuka honey, with its perceived health benefits, has witnessed increased demand as consumers seek immune-boosting and natural remedies.
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Key Players:
Some of the key market players are:
Comvita Limited (New Zealand)
Steens Honey (New Zealand)
Manuka Health New Zealand (New Zealand)
Berringa (Australia)
Australia’s Manuka (Australia)
GO Healthy New Zealand Ltd. (New Zealand)
Simply Honey (Australia)
Barnes Natural (Australia)
Nature’s Gold (Australia)
New Zealand Honey Co. (New Zealand)
Haddrell’s (New Zealand)
Mossops Honey (New Zealand)
Market Segmentation:
The Global Manuka Honey Market has been segmented into type and end use.
Based on the type, the market has been segmented into MGO 83, MGO 263, MGO 514 and MGO 829.
Based on the end use, the market has been segmented into store based and non store based.
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Regional Analysis:
The largest region in the global Manuka honey market is New Zealand and Australia. These countries are the primary sources of Manuka honey production and account for the majority of the market share.
New Zealand, in particular, is renowned for producing high-quality Manuka honey due to its ideal climate and abundant Manuka tree forests. The unique properties of Manuka honey are largely attributed to the nectar collected from the Manuka trees in this region. It is estimated that New Zealand produces the highest quantity of Manuka honey globally.
Australia also plays a significant role in the Manuka honey market, with regions like New South Wales, Queensland, and Victoria being key producers. Australian Manuka honey is derived from Leptospermum species native to the country, such as Leptospermum polygalifolium and Leptospermum scoparium.
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