Programmatic Advertising Market Overview:
The global programmatic advertising market is garnering substantial traction. The rise in numbers of mobile users and mobile applications for gaming, music, and food delivery drives market growth. Besides, the spurring increase in digital media escalates the market value, boosting the volume of advertising content consumed during their screen time. The advent of various entertainment platforms is one of the key market trends.
Programmatic Advertising Market Report Scope:
Revenue Forecast in 2030
USD 137.1 Billion
CAGR of 13.7% from 2022 to 2030
Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
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Due to the proliferation of new mediums, programmatic advertising has become a critical channel for marketers. Strong growth in programmatic is expected to be seen over the next few years as marketers look to maximize their ad spending & trust and confidence in the technology grows. According to MRFR, the global programmatic advertising market is estimated to reach USD 31,137.1 BN by 2030, growing at a 13.7% CAGR during 2020-2030.
Moreover, the rising use of direct approaches from demand-side platforms (DSPs) and header bidding positively impact market growth. Brands and agencies are constantly working to find ways to use first-party data to target customers in digital advertising. Adtech partners will play an important role in activating those strategies.
Most buyers run a supply path optimization (SPO) review to respond to increasing fraud and quality concerns. Steady annual growth in SPO reviews is seen in 2021 and 2022. Buyers are now boosting a higher proportion of their media spend through programmatic than publishers are generating revenues via programmatic. Organizations of all sizes and industries strive to explore the world of programmatic advertising. They are increasingly investing in building their business strategy for programmatic advertising.
The global programmatic advertising market report is segmented into devices, ad formats, end users, and regions. The device segment is sub-segmented into desktops, mobile phones, and others. The ad formats segment is sub-segmented into desktop banners, desktop videos, mobile banners, mobile videos, and others. The end user segment is sub-segmented into education, travel, finance, retail, media & entertainment, and others. The region segment is sub-segmented into the Americas, Asia-Pacific, Middle East & Africa, Europe, and Rest-of-the-World.
Programmatic Advertising Market Regional Analysis
North America dominates the global programmatic advertising market. The largest market share attributes to the presence of many notable industry players and well-established infrastructures, allowing faster development and early adoption of advanced technologies. Besides, the growing demand for programmatic advertising across various businesses drives the growth of the market. The North American programmatic advertising market is projected to retain its dominance throughout the estimated period.
APAC is another lucrative market for programmatic advertising solutions. The region has been witnessing a surge in the number of firms increasing their programmatic activities. Also, most APAC buyers now have access to first-party data, and respondents are well-concerned about ad fraud & quality. Besides, increased investments by media professionals to increase their programmatic advertising activities accelerate market shares.
Southeast Asia and India are the fastest growing digital economies in the region as well as the world. The strong presence of digital advertising professionals, agencies, and publishers, alongside rising programmatic activities in India, Australia, Indonesia, and Japan, boosts the region’s market size. Moreover, growing concerns associated with identifier deprecation and ad fraud & quality impact the market growth positively.
The Europe programmatic advertising market is emerging as a profitable market globally. Factors such as the faster implementation of advanced advertising solutions, the proliferation of smartphones, and the spurring rise in the music, gaming, and food delivery sectors substantiate the region’s market shares. Additionally, the rise in digitized advertising solutions and the adoption of programmatic advertising services provide lucrative opportunities.
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Programmatic Advertising Market Competitive Analysis
Highly competitive, the programmatic advertising market appears fragmented with the presence of numerous well-established players. These players invest heavily in enhancing product quality and global expansion. Key players identify the need for world-class programmatic advertising solutions and invest in state-of-the-art facilities to provide services.
For instance, on Sep.06, 2022, Mediamond announced a partnership with Adomik, an advertising analytics platform, to optimize its digital programmatic Ad campaigns. Adomik is a Paris and New York-based company helping publishers manage and optimize programmatic campaigns to maximize revenues.
The partnership enables Mediamond to efficiently increase its sales of automated advertising, optimize management flows, improve delivery performances, and boost revenues. Mediamond can use various tools to automate control processes to improve delivery efficiency, discover new business growth opportunities, and increase advertising revenues.
Players leading the global programmatic advertising market include Adobe Marketing Cloud (US), Adroll (US), AdReady (US), Centro, Inc. (US), Choozle (US), DataXu (US), DoubleClick (US), Outbrain (US), PulsePoint, Inc. (US), and Rubicon Project (US), among others.
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