According to a Comprehensive Research Report by Market Research Future (MRFR), False Eyelashes Market Information by Type, Raw Material, Production, Distribution Channel, and Region – Forecast till 2027”, the False Eyelashes Market will register a 7.30% CAGR from 2020 to 2027, while touching nearly USD 2.39 Billion by 2027-end.
Fake eyelashes can be aesthetically appealing that enhance a person’s confidence or are used when someone has some medical issue such as alopecia. Aesthetically, these can enhance the shape of the eyes while adding filling out the natural lashes, which are usually too short or thin.
The false eyelashes industry has been thriving predominantly owing to the surging customer knowledge regarding the availability of different grooming products. Cosmetic brands are working with fashion celebrities to raise their brand awareness among consumers. Fake eyelashes are generally made from silk, synthetic fibers, or mink fur.
Market Competitive Landscape:
The important companies in the false eyelashes industry are
These companies work constantly on enhancing their operational capacities across different countries.? They are focused on coming up with innovative products that cater to all the consumer preferences for a higher position in the market. Many companies are adopting business strategies like acquisitions, mergers, partnerships, and collaborations for a better standing in the worldwide market.
Market USP Covered:
With the solid growth of the beauty industry worldwide, eye makeup has become a highly popular segment. False eyelashes are highly sought-after beauty products, used extensively by women to achieve an attractive appearance.
The substantial rise in consumers’ disposable income along with the escalating need for better physical appearance has raised the preference for various self-grooming items like false eyelashes. Surging per capita disposable income, especially of the middle-class populace, and the consequent changes in their purchasing habits and living standards has favored the global market to a great extent.
The entertainment and fashion industry has also played a major role in the business growth of false eyelashes and other hair extension products. Escalating knowledge among women about the latest products, the thriving cosmetic industry, and the high availability of premium brands online add to the market worth as well. Furthermore, various developers of false eyelashes are focused on launching intelligent eyelashes that act as a switch to control any electronic device like lights, TVs, etc. with only a blink.
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The market growth rate can slow down in the years to come, owing to the rapidly evolving fashion trends worldwide. Fast fashion is a dominant trend that will be difficult to keep up with for cosmetic brands across the globe.
Another growth-inhibiting factor can be the surging preference for permanent natural eyelash extensions. The excessive use of certain types of false eyelashes that may contain toxic chemicals can lead to allergic reactions as well as side effects. Some of the most common side effects can be red and irritated eyes. In view of these side effects, the demand for false eyelashes can see some decline in the next couple of years.
COVID 19 Analysis
The COVID-19 outbreak along with the eventual lockdown worldwide has had a brutal impact on the global cosmetics sector, with the temporary shutdown of manufacturing facilities and the reduction in passenger traffic. Airlines are facing revenue losses following the SARS-CoV-2 pandemic due to travel bans and the overall economic downfall worldwide.
However, with the lockdown now being lifted up and a major focus on curbing the spread of the novel coronavirus, players are now able to continue with their business and also concentrate on strengthening their supply chains. This can mean a quicker recovery for the false eyelashes market in the upcoming period.
False eyelashes come in different types, a few of them include cluster lashes, individual lashes, strip lashes, and others. With the biggest share of 57.34% in the market, the strip lashes segment has secured the lead. The segment can expect to maintain relentless growth throughout the assessment period, while individual lashes can enjoy steady growth at a rate of 7.60% in the following years.
By Raw Material
Chief raw materials that are used for making false eyelashes are animal hair & fur, human hair, synthetic hair, and others. Synthetic hair is the biggest segment, with the highest share of 64.67% in the worldwide market. Meanwhile, at a rate of 7.48%, the human hair segment will be charting a rapid growth trajectory in the future.
The false eyelashes industry, with respect to production, can be considered for hand-made, machine-made, and more.
By Distribution Channel
The distribution channels via which false eyelashes are sold in the market include store-based coupled with non-store based. The types of store-based channels are drug stores, supermarkets/hypermarkets, cosmetic stores, and others. Although store-based channels are currently ruling the global industry, non-store-based channels would capture a higher CAGR in the coming years. Non-store distribution channels or online channels provide significant convenience to consumers, with numerous beauty and makeup product brands having their own websites. These websites provide notable discounts, fostering the affordability of their products. As a result, the segment will continue to thrive remarkably in subsequent years.
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North America prevails as the market leader, generating maximum revenues as the demand for false eyelashes continues to boom among women. With a massive pool of renowned suppliers in the United States and the mounting impact of film and TV actors along with social media influencers, the region would note robust product demand all through the appraisal period.
Thanks to the surging awareness about different eye makeup items, particularly customized products, the APAC market for false eyelashes will be recording the fastest growth rate over the years to come. Not to mention, frequent launches of advanced lines of false eyelashes in conjunction with emerging beauty trends will further elevate the market strength. Some of the most promising markets in the region are India, South Korea, the Philippines, and China.
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NOTE: Our Team of Researchers are Studying Covid19 and its Impact on Various Industry Verticals and wherever required we will be considering Covid19 Footprints for Better Analysis of Market and Industries. Cordially get in Touch for More Details.