Podcast Hosting: 6 Mistakes To Avoid

There are a few common mistakes podcasters should avoid, regardless of whether they are just starting podcasting or have been at it for a while. The most effective method for preventing mistakes is to educate oneself about them since this will allow one to be as knowledgeable as possible on how to avoid them. Simply put, the more knowledge you have, the better. So, regardless of where you are in your podcasting journey, below are some of the most common mistakes to avoid. Check them out.

1. Underestimating Podcast Software Importance

There are several factors to think about before launching or running a podcast, including the production of the show, the speakers, listeners and more. However, you shouldn’t ignore technology. Choosing the right podcast hosting software can have long-term benefits. To do it properly, you have to think about the current and future mood of your podcast. 

Are you doing a trial run to see if you enjoy podcasting, and do you have plans to increase your efforts if you do? You can then choose a podcast hosting that allows you to launch your show at no cost and grows with you as your audience grows.

Do you intend, at some point in the future, to make money off of your podcast? Choose a podcast hosting software that can help you monetize.

It’s best to start with something free. Take into account all of the possibilities, then evaluate them to see what meets your goals.

2. Including Too Many Ads

Several podcasters profit from selling their listeners’ attention to advertisements. When executed properly, it can be profitable for the host, the audience, and the marketers. However, if there are too many commercials or they aren’t relevant to the show’s target group, listeners may become frustrated and quit tuning in.

How do you integrate ad readings without losing listeners? Consider these ideas when planning your podcast advertisement:

• Be considerate of the listener’s time by only partnering with reputable companies and use your best judgment when selecting commercials to air.
• Give something of value to your audience before trying to sell them anything.
• Do not waste the first five minutes of each episode with ads. Get to the good stuff as soon as possible. This will certainly lead your listeners to skip your show.
• If an ad agency provides a script, make sure it’s accurate. Also, don’t be hesitant to add a personal remark if you like a product or service.

3. Cutting Off Other Speakers 

In order to succeed as a podcast host or co-host, you need to develop the ability to listen actively rather than just talk. When you invite somebody to your show, it’s because you support what they stand for. Let them express themselves. And besides, it is common sense that interrupting someone, on or off-air, is disrespectful.

To prevent making this mistake, co-hosts should come up with innovative ways to convey their ideas on a certain discussion. It could be as simple as a raised hand, a little flag, or the use of cue cards. If you want to have a meaningful conversation with your guest, you need to master the skill of active listening.

4. Not Placing Powerful CTA

For new hosts, giving a call to action (CTA) may come across as desperate, but it is necessary. Don’t worry because it’s normal, and your audience won’t mind.

At the beginning and end of each show, you should always ask for audience participation by creating click-worthy CTAs.

In particular, have them subscribe and rate your podcast wherever it is available. However, you should encourage others to follow you on social media and support you in various ways. Feel free to use this space to promote anything you want.

5. Not Prioritizing Sound Quality

While it’s true, anyone with a phone can create a podcast, the reality is that more people are tuning in to podcasts than before, and those listeners have come to demand a high-quality experience from their favorite podcasters. If you turned on the TV and saw a pixelated video, you’d probably change channels. You want your listeners to stick around for a long time, and the sound quality might make or break that. 

The good news is it’s unnecessary to empty your bank account to keep your audio crisp and clear. You can find quality podcast hosting software online at flexible pricing plans.

6. Turning Down Promotion

Never underestimate the importance of marketing your podcast. Promoting your podcast on sites frequented by your targeted audiences is a must, as well as maintaining a steady stream of promotion that peaks just before a new episode is released. You should also pay attention to reviews from offline directories and online, especially on platforms where your target audience is most likely to find them.

Conclusion

Sometimes, you will forget to push record or have a completely unsuccessful episode, but if you can avoid even a few of these common mistakes, you’ll be well on your way to becoming a successful podcaster next time around.