Studies have found that nearly all of adults surveyed spend an average of six hours on their phones every single day. This statistic shows just how valuable the mobile phone is as a means of connecting with your customers. As the phone seems to be an almost extension of the human body, it is vital that businesses use it to their benefit.
This guide is here to help you understand how you can effectively connect with customers over text, build more meaningful relationships, expand brand awareness and increase your sales.
Before you start reaching out to customers over text it is important that you spend some time developing an appropriate brand voice. When you are marketing it is important that your efforts are consistent, so you should consider who you are as a brand, what you would sound like and what you would say. It is recommended that you create a clear set of guidelines so that all future text messages to customers will continue to be written in an appropriate tone for your business.
Without SMS marketing software the process can be hugely time-consuming. Finding the right SMS marketing software will enable you to effectively reach your customers without having to program numbers manually or keep on top of all of the data. When it comes to finding the right software for your needs you should look for industry-specific services. From political SMS campaign software services to retail services, there are many different forms of software on the market so it is easy to find the right services for your needs.
Studies have found that people are much more likely to open a text when it has their name in the first line. Personalizing text messages will not only increase the likelihood of a text message being opened but it will also help you to connect more deeply with a customer as it makes it will make the message appear less like a cold marketing email.
When it comes to sending out marketing text messages it is important that you consider the right time of the day to send the message. When you are working out the right time to send your marketing messages you should consider who your target audience is. Do they work and if so what hours? Are they students? Would they be on their phones in the evening?
Identifying the best time of day to send your marketing messages will help you to increase the potential return. This becomes your marketing effort as customers will be more likely to read and take action from the message.
It is important that you do not overrun your customers with information when you are sending marketing messages. You should try to keep your messages short, sweet and to the point. Try to articulate only the relevant information in the clearest and most effective way possible.