Market Overview
A digital television antenna transmits the digital signal to other digital televisions. The Digital TV Market is being driven by several factors, including greater disposable money and more content on digital platforms. During the projection period, rapid technology development and digital platforms will primarily drive market expansion. There are also significant stumbling blocks to the Digital TV Market’s expansion, such as privacy concerns and a severe lack of appropriate infrastructure. North America will have the biggest Cable TV market share as digitalization accelerates. The expansion of OTT platforms and the usage of digital TV antennas are two important causes for the considerable increase. The Asia-Pacific area, on the other hand, will have the second-largest share.
In recent years, Digital TV technology has advanced substantially. Digital TV, often known as subscription television, is a method in which television programs are transmitted in an encrypted format to those who have paid for them. Local and premium content is available on Digital TV. Digital TV equipment providers are exhibiting use cases that result in increased workplace efficiency, productivity, and compliance, which is likely to be profitable as the technology evolves.
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Market Segmentation
Based on the size, the Digital TV Market has been segmented into 32″-42″, 11″-32″, 42″-50″, and 50″ and above.
Based on the resolution, the Digital TV Market has been segmented into 1080p, 480p, 720p, and others.
Based on the type, the Digital TV Market has been segmented into EDTV, HDTV, SDTV, and others.
Based on the region, the Digital TV Market has been segmented into Asia-Pacific, North America, Europe, South America, and the Middle East and Africa.
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Regional Classification
North America will have the largest proportion of the digital television market (DTV). The application of Machine Learning and Artificial Intelligence in countries like the United States and Canada is fueling industry expansion. The second-largest proportion will go to Digital TV Europe, followed by Asia-Pacific and other regions.
Digital TVs are the most popular in Asia-Pacific. Due to rising end-user demand for smart TVs and the emerging economies of India, China, and Japan, it is likely to maintain its dominance over the projection period. Also, the consumers’ net disposable income has increased which has been a major element in the region’s continuing demand. The rise in popularity of OTT VOD services such as Amazon Prime Video, Netflix, and HOOQ in the region has also contributed to the expansion of the Digital TV Market.
The advent of Chinese players has been essential in driving down product prices in these regions, with many of them forming relationships with e-commerce platforms to sell their wares. Third-party service providers have indirectly aided the market by ensuring that consumers choose these products.
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Industry News
The major key players in the Digital TV Market are Hisense Corporation Ltd. (China), Samsung Group (South Korea), Vestel (Turkey), Verizon FiOS (U.S.), AT&T Inc. (U.S.), Sony Corporation (Japan), Konka (China) Funai (Japan), Koninklijke Philips N.V. (The Netherlands), Skyworth (China), Changhong (China), Metz (Germany), Roku (U.S.), LG Corporation (South Korea), DISH Network (U.S.), TCL (China), Loewe (Germany), and Vizio Incorporation (U.S.).
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