Market Scope
The dry shampoo market can project solid growth and touch USD 65.6 Bn by 2030, believes Market Research Future (MRFR). The worldwide market will capture a CAGR of 8.42% between 2020 and 2030, thanks to the prevalence of a fast-paced lifestyle, and the surging beauty standards of the youth population.
Key Drivers and Barriers
The beauty and personal care sectors have taken a major hit following the COVID-19 outbreak. Even as the world continues to bear financial losses, the dry shampoo market remains strong, thanks to the steady of personal care and grooming products. The novel coronavirus has compelled the top brands to focus more on fortifying their supply lines by boosting their e-commerce channels and offer dry shampoo and various other haircare products to consumers. This is projected to leave a significant impact on the global market over the ensuing years.
The rapid growth in air pollution, humidity, and various other environmental issues, the need to clean and maintain the hygiene levels of scalp and hair has surged as well. This is bound to bolster the sales of dry shampoo among consumers across the globe. Moreover, technological advances in the manufacturing process further adds to the market attractiveness.
The mounting popularity of salon services paired with the amplified demand for advanced professional haircare products, as well as the rising focus on grooming among male consumers accelerate the demand for dry shampoo. In emerging countries such as India, the surging spending among consumers on beauty and personal care products and their rising focus on grooming and beauty standards will enhance the market size too.
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Top Companies
Unilever Plc, Pierre Fabre, The Estee Lauder Companies Inc., MacAndrews & Forbes Incorporated, L’Oreal SA, and Shiseido Company are a few significant dry shampoo developers in the worldwide industry, as profiled in the MRFR research study.
Market Segmentation
The key segments covered in the MRFR study of the dry shampoo industry are type, function, as wek as distribution channels.
Powder and spray are the major types of dry shampoo available in the global market. The spray type is the leading segment in the market for dry shampoo but the fastest advancement will be shown by the powder type in the future.
Depending on function, the dry shampoo market caters to Multi-Function, Color Protection, Anti-Dandruff, Daily Care, Hair Loss Protection, and others. The anti-dandruff dry shampoos have observed maximum growth over the years; however, multi-function dry shampoos form a lucrative segment as well, given the booming demand worldwide.
Store-based and non-store-based are the two key distribution channels in the global market.
Regional Study
With the highest share of 36% in the global industry, North America has secured the lead, thanks to the high disposable income of people and the surging consumer spending on new and creative hair care products. The market in North America is also driven by the continuous launch of organic and natural dry shampoos, which are garnering significant interest from a soaring number of consumers concerned with the ill-effects of chemicals on their hair.
The Asia Pacific industry shall attain the fastest CAGR in the evaluation period, on account of the generally prevalence of humid and warm climates across various countries in the region. The dry shampoo market in India is flourishing and can record significant growth in the near future, mostly on account of the evolving consumer buying dynamics, and the surge in product awareness. The growth of the APAC market is dependent on the expanding high millennial populace, and the rise in women employment. The growth in urbanization has accelerated the sales of dry shampoos from e-commerce sites, and specialty stores such as salons in the region.
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Latest News
July 2021
Living Proof is about to launch its latest formula known as PhD Advanced Clean Dry Shampoo, which offers the benefits provided by a rinse-out shampoo. The dry shampoo gives a silky soft feeling without any residue without the need for water. The bottle features an innovative delivery system along with a nozzle that facilitates control over the amount to be sprayed, in turn promoting unform distribution of the fast-absorbing product to soak up excess oil, odor, and sweat.
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