As per the WHO (World Health Organization), heart-related ailments are the highest cause of fatalities across the globe. This data pertains to the year 2019. Out of these, ischemic heart disease has accounted for close to 16% of these deaths since the year 2000. Stroke stands second (11%) and chronic obstructive pulmonary disease third (6%).
As per the US CDC, 4.6% of the adults have been infected with coronary heart disease and close to 47% of Americans are at the risk of heart disease due to smoking, high cholesterol, and high blood pressure. It further states that the people aged 65 and above are at the forefront regarding succumbing to heart diseases.
As such, adults are getting more serious about going for active lifestyles, so as to achieve mental and physical fitness. This calls for heart health supplements. As per experts, intake of heart health supplements creates a mindset that well-functioning cardiovascular system is, in fact, engine of physical prowess and well-being.
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The way the Heart Health Supplements Market goes….
The global heart health supplements market, by form, spans liquid, powder, and soft gel & pills. By ingredient, it’s vitamins and minerals, amino acids, botanical supplements, and likewise. By sales channel, it’s supermarkets/hypermarkets, drug & specialty stores, online retail, and others. Out of these, amino acids hold the largest market share and would continue to rule the roost even in the forecast period.
What’s the scene in the US, UK, and Canada?
North America is basically looked upon as one of the primary markets for nutraceuticals. The US is subject to rising obese population, wherein usage of products containing beta-glucan would decrease risk of heart diseases. In Europe, Herbalife a global nutrition company, which, apart from the UK, is doing the rounds in Spain, has its “Beta heart”, whose key ingredient is OatWell TM oat beta-glucan. On these grounds, a pharmaceutical company called “Guardian” and a retail chain have come up with oat- and grain-based drinks. Every serving is known to have 30% extra beta-glucan. It is thus introduced to the market as one of the powered drinks abreast with Swedish oat bran and beta-glucan. Vita Naturals does make provisions for Coenzyme Q10 with various organic nutrients for supporting cardiovascular health. Chr. Hansen Holding A/S tables heart health supplements under brand “Vitafusion” that have flavors like berry lemonade and natural peach.
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What’s with the Key Market Players?
The key players in heart health supplements market include Pifizer, Glanbia Nutritionals, Herbalife, Abbott, Sanofi, GlaxoSmithKline, Bayer AG, Merck, and Reckitt Benckiser. It’s interesting to learn that the beta-glucan market is pretty concentrated, with more than 50% of it being held by top 7 players around the world. Some of them are Kerry Group, Tate & Lyle, Biotec Pharmacon, Associated British Foods, and likewise. Synthetic supplements are also in the offing. For instance – Nature’s Bounty has its series of probiotic products that have a notable scientific substantiation due to the ability of maintenance of healthy levels of cholesterol.
In a nutshell, there won’t be anything to hold the heart health supplements market back in the next 10 years.
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