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The Global Vinegar Market size is estimated to reach $2,751.9 million by 2027. Furthermore, it is poised to grow at a CAGR of 2.4% over the forecast period of 2022-2027. Vinegar is liquid consisting of about 5%-20% of organic acid that is acetic acid which is generally produced from the alcoholic fermentation of ethanol. Additionally, vinegar is often characterized by a sour taste, with rich attribution of vitamin B-1, riboflavin, and other mineral salts. High gluconate vinegar is produced by using gluconic acid, which effectively reduces the pH and increases the fixed acidity of the vinegar. Furthermore, quality characterization is often facilitated by some resonances such as T-1, spin-lattice relaxation time measurements. In recent times, vinegar has been widely demanded by varied age groups, as manufacturers are deeply working on increasing various flavor offerings such as apple, coconut malt, cane, and others. Additionally, health-conscious consumers are blooming, which are naturally inclined for consuming sustainably sourced products. The growing usage of vinegar in ready-to-eat products coupled with rising dietary changes to propagate healthy eating habits, and alas, the growing market participation from low-and middle-income countries has been a key factor driving the Global Vinegar Industry in the projected period of 2022-2027.
Global Vinegar Market Segment Analysis- By Product Type
The global vinegar market based on product type can be further segmented into Balsamic Vinegar, Red Wine Vinegar, Cider Vinegar, White Vinegar, Rice Vinegar, and Others. Cider Vinegar held a dominant market share in the year 2021. Apple Cider Vinegar has been used by humankind for a prolonged period of time. Apple cider vinegar has ramified health benefits such as aiding in weight loss, reducing cholesterol levels and lowering blood sugar levels. The commercially available version of consuming apple cider vinegar contains natural substances such as mother. It denotes that the product has strands of proteins, enzymes, and various friendly bacteria. Furthermore, apple cider vinegar is estimated to be the fastest-growing with a CAGR of 3.6%, over the forecast period of 2022-2027. It is owing to the availability of vast products in the said type, additionally, apple cider vinegar has shown excellent results as a skin remedy for dry skin and eczema, as the pH content can be realigned to the skin’s natural acidic levels. As per Eczema Foundation, around 10.1% of the US population suffers from eczema in their lifetime. Owing to such reasons, the market is favored positively.
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Global Vinegar Market Segment Analysis- By Distribution Channel
The global vinegar market based on distribution channels can be further segmented into offline channels and online channels. Offline Channels held a dominant market share in the year 2021. It is owing to the wide availability of products, which are advertised on the shelves, thereby increasing the customer’s purchasing decisions. Additionally, the human touch in form of sales representatives really does help in making and advertising the functional benefits of a new product launched. Moreover, vinegar as an ingredient is available in packaged salads which are seeing a robust sales pattern from the offline distribution channels. However, the online segment is estimated to be the fastest-growing, with a CAGR of 3.7% over the forecast period of 2022-2027. It is owing to a growing society and availability of products, at discounted prices with other cash-back offerings, which are now inclining people to deter their spending in reasonable ways. For example, Health Vit Apple Cider Vinegar is available at a price of INR 171- against the MRP of INR 450, which accounts for nearly 62% off from MRP-thereby inducing sales through deep discounts and cashback would allow entering low-and middle-income markets.
Global Vinegar Market Segment Analysis- By Geography
The global vinegar market based on geography can be further segmented into North America, Europe, Asia-Pacific, South America, and Rest of the World. Europe held a dominant market share of 43% in 2021. It is owing to an immense contribution of Italy for using vinegar in various wine offerings, along with other intricacies. Additionally, balsamic vinegar is native to Modena, a city in Italy. Owing to such alignments, around 58% of the vinegar (exported) from the EU is supported by the robust position of Italy. Within the region, vinegar is used to add finesse to sauces and braises at the end of cooking, to give dimension to risotto and pasta dishes, and to enhance mayonnaise and other sauces. However, Asia-Pacific is expected to offer lucrative growth opportunities in the projected period of 2022-2027. It is owing to the growing product launches within the category of vinegar, additionally, products have been aligned and publicized as more than just a nominal food ingredient, but more as a functional component, proclaiming a wide array of health benefits.
Global Vinegar Market Drivers
The potential health benefits of consuming vinegar in modulated amounts have shown astonishing results supporting market growth
The Health benefits of vinegar are plenty, however, one needs to be cautious of the amount’s intake in a day since vinegar has a plausible 7% acetic acid content. Vinegar in various clinical studies has been demonstrated to lower cholesterol levels. In vitro studies have revealed that when vinegar is consumed in modulated quantities with meals, it can potentially decrease the “bad” cholesterol and triglycerides levels. Within the U.S. population, around 50% of the adults have high cholesterols levels indicating severe chances of developing conditions such as atherosclerosis. Moreover, vinegar has demonstrated that it can affect insulin levels. Studies have indicated that adding little vinegar with a carb-rich diet reduces the spikes of blood glucose. As per WHO, around 491 million people globally have type-II diabetes, which is further growing to grow.
The growing demand for salads from in-store channels has allowed the market to grow, with a substantial shift post-COVID-19
Vinegar sales have been growing globally, especially owing to its chemical properties. Sales of salads across the globe are growing, especially owing to the heightened cases of obesity. Vinegar has been a plausible appetite suppressant, and preliminary trials have indicated that they can reduce the appetite of a person by a considerable amount, whereby one can feel fuller for a longer period of time. Vinegar, when used with salads provides an incremental calcium absorption from various vegetables and livestock animals. Packed salad sales have been growing, even during the pandemic, showing a heavy resilience of people to adopt salads to control the criteria of obesity. Chicken Salad Chick, a U.S. store mentioned a 36% increase in same-store sales of its salad items, while a 27% increase in the unit sales was also observed. Furthermore, the U.S. obesity facts and stats govern that around 42.4% of the entire population is now converged under obesity. Hence, sales of vinegar would see a heightened demand in the projected period.
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Global Vinegar Market Challenges
The oral health challenges linked with a nominal consumption of vinegar in the staple diet acts as a potential bottleneck
The acidic content which provides various health benefits, may not have a remit good effect on one’s oral health. Acids carry away the minerals in your teeth, weakening enamel and potentially leading to cavities and other problems. Habitual drinking of straight vinegar may be problematic for this reason. As per CDC estimates, around 20 or older, 90% have had at least one cavity. Moreover, one in four adults within the US between 20-64 currently has had at least one cavity.
Global Vinegar Industry Outlook
Product launches, mergers and acquisitions, joint ventures, and geographical expansions are key strategies adopted by players in the global vinegar market. Top-10 global vinegar market key companies are-
In January 2022, Bragg announced True Energy Apple Cider Vinegar supplements. Caffeine-free capsules have provided daily doses of energy with ACV+ six essential B vitamins. With 30 times more acetic acid than the leading gummy — and with none of their sugar — Bragg’s breakthrough ACV formula delivers 750 mg of acetic acid per dose. That’s the amount in one tablespoon of liquid ACV and is the clinically proven amount to deliver powerful health benefits. The product would be available in retail price at $19.99.
In January 2022, milk, ketchup, mayonnaise, and vinegar products are due to be banned within the UK, it is preferably owing to the clampdown of single-use plastics. Plastic plates, little milk jugs, and popular extras like salad dressing will all be prohibited under plans being developed by the Department for Environment, Farming, and Rural Affairs. Additionally, the plastic distribution would be banned in restaurants and takeaways. Further, last year’s ban on plastic straws-stirrers-and cotton buds.
In 2020, Dabur India Ltd. launched “Dabur Himalayan Apple Cider Vinegar”. The product would be exclusively launched on Amazon India. Through this launch, the company wants to increase its online footprint.
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Geographically, Europe held a dominant market share in the usage of vinegar. It is owing to the multiplicative usage of vinegar in form of salad dressings and marinades. Further, vinegar has been a growing use in terms of marinating fish and chicken or other forms of meat.
The growing usage of vinegar in ready-to-eat products coupled with rising dietary changes to propagate healthy eating habits, and alas, the growing market participation from low-and middle-income countries has been a key market driver. However, owing to high acetic acid composition, vinegar has the potential to sway away from the necessary dental coverings, thereby increasing the chances of cavities; owing to such reasons the market’s growth has been hindered.
A detailed analysis of strengths, weaknesses, opportunities, and threats will be provided in the Global Vinegar Market Report.
A. Salad Dressings and Mayonnaise Products Market
B. Organic Acid Market
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