The Vanillin Market size is estimated to reach $813.7 million by 2027 and is poised to grow at a CAGR of 6.2% over the forecast period of 2022-2027. Vanillin is the next alternative for the commonly used flavoring agents ingredient, vanilla. Vanillin is an organic compound, and most importantly a phenolic aldehyde. It is extracted from the wood pulp and is being extensively used as a close substitute owing to a reduced production cost. Vanilla is extracted from the vanilla beans; however, vanillin is synthetic and is produced by using petrochemicals and other by-products from the paper industry. Additionally, 15% of the world’s overall production of vanillin comes from lignin. Interestingly, manufacturers are now using the said method or product to extract vanillin. Manufacturers using paper would need wood’s cellulose, after which the only useful component is kraft lignin. The oxidation process deeply allows the extraction of vanillin. Moreover, manufacturers claim that the process could deeply lower the carbon footprints as compared to the petrochemical’s counterparts. The robust growth in the end-use industries such as food & beverages, fragrances, cosmetics, and even pharmaceuticals are some of the factors driving the Vanillin Industry forward in the projected period of 2022-2027.
Vanillin Market Segmentation Analysis – By Type
The vanillin market based on type can be further segmented into synthetic and bio-based. Synthetic held a dominant market share in the year 2021. Synthetic vanillin is produced from vanilla beans, but still follows the process of synthesis, primarily the method includes petrochemical raw material- guaiacol. Guaiacol’s advantage is its cost-beneficial aspect. A 25 MG product would only cost $147, however, other methods such as wood or bio-based would require long processing times, which in turn would make the end-product cost higher.
However, Bio-Based vanillin is estimated to be the fastest-growing, with a CAGR of 6.7% over the forecast period of 2022-2027. It is owing to the recent announcements being made by the market leaders to change the product output, as the consumers are now preferring ingredients that would negatively impact the environment. Bio vanillin has the potential to be one of the major elements in customized flavor offerings, as it offers a pure vanilla taste and an enhanced mouthfeel when used in food products. Owing to such factors, the segment is positioned favorably.
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Vanillin Market Segmentation Analysis – By End-Users
The vanillin market based on end-users can be further segmented into Food & Beverages, Pharmaceuticals, Cosmetics, and Others. Food and Beverages held a dominant market share in the year 2021. Predominantly, the demand has been created by the bakery and confectionery sub-segment as it heavily utilizes the ingredient as it enhances the overall taste- and smell of the product and the said are two most important factors for industrial growth. Bakery consumers in the latest survey report revealed that 89% of the consumers said the smell of bakery items make them happy and delighted, while around 63% of the consumers said that it evoked happy memories.
However, Cosmetics is estimated to be the fastest-growing, with a CAGR of 6.8% over the forecast period of 2022-2027. It is owing to the robust need and growth of using natural ingredients in making the said items, such as fragrances. The growth of bio-based vanillin has further allowed the industry to use vanillin smell and propagate and fulfill sustainable climate practices.
Vanillin Market Segmentation Analysis – By Geography
The vanillin market based on Geography can be further segmented into North America, Europe, Asia-Pacific, South America, and the Rest of the World. Asia-Pacific held a dominant market share of 37% in the year 2021 as compared to its other counterparts. It is owing to the robust demand from the end-use industries, such as food and beverages and cosmetics. Various manufacturing pertaining activities are now being transferred to Asia-Pacific as the overall cost can be bought significantly down.
Furthermore, the region is estimated to offer lucrative growth opportunities to marketers. For example, China has been a leading exporter of vanillin, and the demand within the country is also growing owing to a diverted method of production. China exported close to $123,375 in 2016 and has grown up to $209,658 in 2020, which roughly translates to a growth of 70%, and the said country has been the leading factor for such exponential growth. Owing to such reasons, the projected period of 2022-2027 would prove out beneficial for Asia-Pacific.
Vanillin Market Drivers
A rising inclination towards sustainable practices has readily aided the market growth
Lignin, as a source, has been gaining immense market traction over the years. Currently, around the globe, 15% of the entire production of vanillin takes place from lignin. Lignin is a left-over of the wood chemicals, post extraction of cellulose for paper making. Up until recently, oxidation processes allow the extraction of lignin, which too at a reduced carbon footprint. Interestingly, all the paper that is made has a peculiar smell, which is a result of vanillin combination with cellulose. Manufacturers are now compelled by societies or consumers to follow practices that are sustainable and provide no-ill effects on the environment. Additionally, Paris Climate Accord has been signed by a majority of countries which further fuels the practices of sustenance. Moreover, packaging paper and paperboard industries have been growing, which in turn would use the wood’s cellulose thereby allowing the extraction of vanillin from the wood. In 2020, the production of packaging paper and paperboard and of household and sanitary papers grew by 3% to reach 303.6 million tons.
The growing end-users application demand has benefitted the consumption of vanillin as an ingredient
Vanillin has been a popular fragrance ingredient for use in various aromatic products and various other personal care industries. Moreover, vanillin has been growing its use in food and beverages industries, especially the bakery and confectionary sub-segment. Furthermore, “green cosmetics” have been a trend that has allowed the use of such ingredients as a fragrance. Brands such as L’Oréal and P&Gs have readily accepted such trends and introduced products that are sustainable. The cosmetic industry is worth $200 billion and is growing at an average rate of 5.5%-6% YoY. Bio-Vanillin has been gaining traction owing to such factors. Bio vanillin is utilized by taking rice-bran as a feedstock, which is then converted into ferulic acids, thereby being fermented using yeast to produce bio-vanillin. Owing to such practices and methods, the industry is favored positively.
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Vanillin Market Challenges
Health-related aspects and unsustainable production practices are some of the factors impeding market growth
Health governing factors have been an impeding factor for the overall market growth, particularly the synthetic segment of vanillin. Regulatory bodies such as REACH, and NIOSH have imposed several guidelines which compels the manufacturers to provide an environment where the synthetic production doesn’t exceed the guarded limit. REACH has described regulations about classification, labeling, and packaging of these products according to hazard class such as eye irritation, skin sensitivity, acute toxicity, aquatic chronic disease, and acute aquatic toxicity. Additionally, the primary aspect of obtaining vanillin is through petrochemical raw material known as guaiacol. The petrochemical industry has been under scrutiny for a long time, and the restrictions are growing owing to them being the prime responder of greenhouse gases that contribute to global warming. The increase has continued in 2021, for global warming. The global mean temperature for 2021 (based on data from January to September) was about 1.09°C above the 1850-1900 average.
Vanillin Market Competitive Landscape
Product launches, mergers and acquisitions, joint ventures, and geographical expansions are key strategies adopted by players in this market. Vanillin top 10 companies include:
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A. Natural Fragrance Ingredients Market- Forecast (2022-2027)
B. Vanilla Bean Market- Forecast (2022-2027)
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