Market Scope
The global organic coconut water market industry is projected to touch a value of USD 804.4 million by 2023 while exhibiting a CAGR of 18.7% during the forecast period. Inclination towards natural beverages is expected to be the major driver of the market. Consumers are buying and consuming the beverages in large quantities owing to its benefits. The use of social media and high response given to brands by consumers has led to many major companies having a successful foothold in the market. One particular company, ZICO, has managed to diversify its product offerings by introducing new flavors and staying loyal to original tastes.
Coconut water has been recommended to patients on a liquid-only diet and its functional benefits have led to accumulation of various customers. Investments by equity partners into niche categories has led to numerous brands and partnerships in the market. Clean labeling guidelines proposed by beverage regulators may pose a challenge to the market. But innovative designs in packaging and adherence to transparency may bolster the market to new heights.
Competitive Outlook
Headmost players in the global organic coconut water market include C2O Pure Coconut Water, LLC, PepsiCo, Inc., Edward & Sons Trading Company, Inc., Harmless Harvest, Purity Organic, LLC, EPICUREX LLC, Munkijo, Celebes Coconut Corporation, The Coca-Cola Company, and Windmill Organics Limited. Launch of new flavors is the prime strategy considered by these players to gain an edge over the competition. In 2019, Costco, one of the biggest wholesalers of the U.S., has launched its own organic coconut water line under its Kirkland brand. The huge subscriber base enjoyed by Costco Corporation is likely to bode well in its sales of organic coconut water.
Get Free Sample Copy @ https://www.marketresearchfuture.com/sample_request/7563
Segmentation
The global organic coconut water market has been segmented by type, packaging type, and distribution channel.
Based on type, it has been categorized into pure coconut water and mixed coconut water. Pure coconut water held close to 69.36% market share in 2018 with a valuation pegged at USD 237 million. The segment has gained traction due to its functional benefits and leaning towards holistic living. However, the mixed coconut water segment can gain market share due to consumer preference towards flavored beverages. It is touted to gain revenue for the global organic coconut water market till 2023 at a CAGR of 18.89%.
By packaging type, it is segmented into cartons, bottles, and others. Cartons accounted for 45.88% market share in 2018. It is bound to generate revenues close to USD 365.5 million by 2023 due to the strength and stability of the containers.
By distribution channel, the global market has been categorized into store-based and non-store-based.
Access Report @ https://www.marketresearchfuture.com/reports/organic-coconut-water-market-7563
Regional Analysis
The global organic coconut water market reports regions of prime importance, namely Asia Pacific (APAC), Europe, North America, and the Rest-of-the-World (RoW).
North America accounted for 36.03% market share in 2018 due to preference for plant-based beverages and leaning towards wellness. It is expected to dominate and contribute the maximum to the global organic coconut water market at a CAGR of 18.20% during the assessment period. The U.S. is one of the biggest consumers of organically derived refreshments giving scope to the market. The slow rise of veganism in parts of the U.S. can induce market demand.
Europe is the second biggest region for the global organic coconut water market with its valuation expected to surpass USD 280 million by 2023. Germany is expected to be one of the biggest revenue contributors due to consumers preferring non-dairy diets.
NOTE: Our Team of Researchers are Studying Covid19 and its Impact on Various Industry Verticals and wherever required we will be considering Covid19 Footprints for Better Analysis of Market and Industries. Cordially get in Touch for More Details.
Contact us:
Market Research Future (part of Wantstats Research and Media Private Limited),
99 Hudson Street,5Th Floor, New York, New York 10013, United States of America