Beauty and personal care products are prepared by utilizing several chemical compounds derived from synthetic sources or natural extracts. They include sun care, color makeup, fragrances, toothpaste, hair dyes, facial tissues, serums, cleansers, colognes, etc. Beauty and personal care products offer numerous benefits, such as maintaining skin health, delaying the signs of aging, enhancing physical appearance, boosting self-esteem, etc. As a result, consumers across India are increasingly using vegan, organic, and inorganic product variants, which are available at supermarkets, hypermarkets, convenience stores, pharmacies, drug stores, online stores, etc.
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The growing focus on personal hygiene and skin health is one of the key factors driving the India beauty and personal care market . In addition to this, several government bodies and private organizations are launching various favorable initiatives to spread awareness towards the importance of feminine and personal hygiene. This, in turn, is also catalyzing the market growth. Furthermore, the shifting preferences towards customized, organic, and premium product variants, owing to the influence of social media and the inflating disposable income levels of consumers, are acting as significant growth-inducing factors. Besides this, the adoption of innovative marketing strategies among retailers, such as the introduction of housing beauty studios with personalized beauty advisors, to propel customer engagement and expand the market base is expected to augment the India beauty and personal care market over the forecasted period.
Some of Top Players in the India Beauty and Personal Care Market Key Players are:
Key highlights of the Report:
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