If something breaks or goes wrong within your business, you can usually find a repair management solution to help you get things back on track. But if something goes wrong with the reputation of your business, things are usually a little harder to rectify.
Having to deal with reputation management is never ideal for a business. But when you’re taking heat from others about something related to your business, one of the best ways you can address these issues is to write and distribute a press release.
Now, creating a press release for reputation management purposes is going to be a bit different than drafting a press release about exciting news that you’re really wanting to share. So to help ensure that you get this right, here are three ways you can use a press release to help with reputation management.
Set The Record Straight
When you’re writing a press release to help you with reputation management, one of the main objectives for you should be to set the record straight about what’s really going on. Oftentimes, things can get really out of control and start to spiral. So if this happens, try to use your press release to redirect the narrative.
Above all else, you’ll want to be truthful in whatever you say within your press release. So if you have to take responsibility for something, make sure you do so and then focus on what you’re now doing to ensure that whatever happened never happens again.
Distribute The Press Release Well
Once you have your press release ready to go and want to start getting it distributed and read, you’ll want to try to get it out to as many well respected publishers and news media sources as possible. By doing this, you’ll be able to use their online clout to your advantage in getting ever more eyes on your press release and seeing your side of the story.
When you’re first sending out your press release, you might want to tap into your current contacts with the media and give those that you have good relationships with a first look. This way, you can hopefully have some friendly press at the outset to set the tone for how other news media outlets will respond to your press release.
Have Additional Statements Ready
After you’ve sent out your press release and it begins getting picked up by various news outlets, it’s very likely that you then will get more requests for comment. To help ensure that you’re able to meet these requests and stay on message, it’s a good idea to have some additional statements ready to send out. This way, you won’t have to think on your feet so much.
If you’re needing to put together a press release for reputation management, consider using the tips mentioned above to help you with this.