Global sales of hair color sprays are estimated to reach US$ 18.2 Bn by the end of 2031, increasing at a CAGR of 7.7%, mostly driven by high demand for natural/ organic products that hold more than 45% market share at present.
Market players have been compelled to convert to innovative solutions as awareness of modern technology and equipment has grown, as consumers, specifically millennials, prefer innovative alternatives. This probably applies not only for the product itself but also for the packaging.
To increase their consumer base, manufacturers are expanding their geographic footprint by constructing physical storefronts and e-Commerce websites in developing regions, as well as offering new types of products.
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Key Takeaways from Market Study
“Leading companies are aggressively marketing a wide range of hair color sprays with a vast portfolio in various colors, fragrances, ingredient assurance, and so on,” says an analyst at Persistence Market Research.
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Key Market Players
The report underlines ground-breaking insights into the competitive scenario of the hair color spray market, along with the highlights of differential strategies used by manufacturers.
Some of the key players identified across the value chain include L’Oréal S.A., Kao Corporation, Henkel AG& Co., Estee Lauder, Coty Inc., Bumble and Bumble Products LLC, COLORSMASH, IGK Hair, John Paul Mitchell Systems, Natura Cosmeticos, Kryolan , Sally Beauty Supply LLC, Guangzhou Hstar Biological Technology Co., Ltd., and Graftobian Make-up Company, amongst others.
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