PlantX Life Inc. is pleased to announce that it will launch two new shop-in-shops within prominent Hudson’s Bay locations. The two XMarket stores will open in Yorkdale Mall, Toronto, on November 15, 2021, and Rideau Mall, Ottawa, on November 22, 2021.
The partnership between the Company and Hudson’s Bay began with PlantX’s launch as a Marketplace seller on www.thebay.com in April 2021. On the heels of that success, PlantX will now open two new “shop-in-shop” modern signature stores called XMarket, inside Hudson’s Bay. The stores will showcase a variety of plant-based grocery items, cosmetics, and indoor plants. Additionally, the XMarket Rideau location will include an XMarket-branded café providing consumers with carefully selected plant-based food and beverages.
The shop-in-shop licensed model and the XMarket signature café in Hudson’s Bay create several significant opportunities. Notably, they will increase the Company’s financial efficiency through establishing more favourable financial terms for brick-and-mortar XMarket stores or cafés. Moreover, the strategy will elevate customer experience by broadening physical access to a diverse selection of PlantX products and services, while also enabling same day deliveries of PlantX products across Toronto and Ottawa. This will significantly advance the Company’s existing sales and marketing strategies. Moreover, by having stores in high-traffic Hudson’s Bay locations, PlantX will be able to boost its brand recognition and reach thousands of customers across Canada in the Hudson’s Bay community, which will contribute to both the Company’s e-commerce and in-store profitability.
“Opening two new XMarket stores in partnership with the iconic Hudson’s Bay will undoubtedly transform the potential of our future retail efforts,” said PlantX Founder, Sean Dollinger. “The stores will be crucial discovery touchpoints for customers frequenting these highly trafficked areas, which will boost the PlantX brand recognition. This move enables us to make significant and exciting investments that will enhance customer engagement, and provides us with yet another opportunity to promote plant-based living across Canada.”
About PlantX Life Inc.
As the digital face of the plant-based community, PlantX’s platform is the one-stop shop for everything plant-based. With its fast-growing category verticals, the Company offers customers across North America more than 5,000 plant-based products. In addition to offering meal and indoor plant deliveries, the Company currently has plans underway to expand its product lines to include cosmetics, clothing and its own water brand — but the business is not limited to an e-commerce platform. The Company uses its digital platform to build a community of like-minded consumers and, most importantly, provide education. Its successful enterprise is being built and fortified on partnerships with top nutritionists, chefs and brands. The Company eliminates the barriers to entry for anyone interested in living a plant-based lifestyle and thriving in a longer, healthier and happier life.
The Company website is http://investor.PlantX.com/.