Wilshire Phoenix today unveiled a strategic partnership with FLX Distribution – bringing a proven and efficient distribution solution to its recently listed wShares Enhanced Gold ETF.
WGLD is a first-of-its-kind ETF that tracks the wShares Gold Index which seeks to outperform a stand-alone investment in gold while reducing its risk profile without the use of derivates or any form of leverage. Created by Wilshire Phoenix, the wShares Gold Index adapts its exposure to physical gold based on changing market conditions such as the price movement of the S&P 500 and gold itself. WGLD and its wShares Gold Index are nominated across multiple categories at this year’s Fund Intelligence Mutual Fund and ETF Awards1, including “Best Alternative ETF.”
“Joining forces with FLX allows us to exponentially scale up sales and distribution in a powerful manner with a trusted partner. We look to leverage their distribution capabilities as we continue to create differentiated products that combine institutional-like characteristics with our thoughtful approach,” said William Cai, Co-founder and Partner at Wilshire Phoenix.
FLX Distribution matches investment management firms with experienced professionals to drive results. FLX is revolutionizing the distribution experience among asset managers, wealth managers, and advisors via a Resource and Asset Management Platform (RAMP) that delivers scale, flexibility, and access to a modular and on-demand experience.
“WGLD marks significant innovation for commodities-based ETFs,” said Jillian DelSignore, Managing Director, Head of Advisor Sales at FLX Distribution. “We are excited to partner with Wilshire Phoenix on distribution strategy to help them grow their business, allowing them to focus on further product innovation.”
About Wilshire Phoenix
Wilshire Phoenix develops innovative indexes, ETFs, and other financial products that respond to the various challenges that investors face in today’s increasingly complex global markets. Whether providing solutions for institutional or individual investors, Wilshire Phoenix delivers access to differentiated investment strategies and products.
Learn more by visiting www.wilshirephoenix.com or contacting us at email@example.com.