There are many great reasons to be a Realtor: enjoy substantial income, work the hours you want, and help others buy and sell their home. If you’re going to work hard in real estate, you should aim for the top and become the best agent in your area!
Here’s how to do it.
Excellent verbal and written communication skills are valuable in any field, but in real estate, they’re essential. Whether you’re sending out marketing flyers to the members of a real estate mailing list, or presenting a new listing at an open house, communicating effectively can make the difference between making and losing the sale.
Great real estate agents understand the homebuying process is an emotional one. People want to feel like their real estate agent listens to and empathizes with them. If they don’t feel that connection with you when you communicate, they’re likely to go to another agent.
Always remember that most of us buy from sales professionals, not from the company. People respond to individuals who communicate well and form a bond with them. Try to do that when you are selling real estate, and you’ll have more clients than you need!
A busy real estate agent may have to juggle a dozen listings and five prospective buyers. If you don’t give each client your complete attention when you’re working with them, however, you could lose that person.
There may be times when you are unable to answer the phone. But as much as you can, try to pick up, especially when it’s a current or past client.
If you take three minutes to answer a question, they may reward you later with more business or a fantastic referral.
Also, don’t neglect to ask everyone you work with how they want to communicate with you. For example, some clients prefer phone calls, while others only want to reach out with texts.
Whatever they choose, make a note in your client resource management software to reach out to them via their preferred medium.
You can earn a fantastic income when you’re a real estate agent, but markets slide into downturns periodically. Having to survive a few months without a sale can lead to serious financial problems if you don’t have money saved.
Any time you close a real estate deal, try to put aside at least 10% of your commission into a long-term savings account that you don’t touch. Then, if you have to go through a lean period, you’ll have money that will get you through.
Every real estate agent worth his or her salt knows you close more deals from referrals than any other way. The National Association of Realtors reports that 40% of home sellers found their real estate agent through a family or friend referral.
So you should always ask satisfied customers whether they can offer you any referrals. If they’re delighted with the home you helped them to find, why wouldn’t they want their best friend to have the same experience?
Good real estate agents don’t always need to be in “sell mode” to attract more business. Some people prefer to deal with salespeople that aren’t always gunning for the hard sell.
Many successful agents report that excellent photo skills and copywriting abilities helped them to stand out from other agents. If you’re looking for new listings, you can attract people by providing everyone with helpful information.
When you help someone out for free, they will sometimes give you their business. Following these easy guidelines will help you to snag more clients and close more deals.