According to the latest report by IMARC Group, titled “Hard Seltzer Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026,” the global hard seltzer market exhibited strong growth during 2015-2020. Looking forward, IMARC Group expects the global hard seltzer market to grow at a CAGR of around 11% during 2021-2026. Hard seltzer is a carbonated alcoholic beverage that is often available in fruit flavorings, such as lemon, lime, strawberry, tangerine and watermelon. It has a similar taste to beer and consists of low alcohol by volume (ABV) content. It ferments with brewed cane sugar or malted rice, along with soda water and varied flavorings. It comprises lower amounts of calories and carbohydrates as compared to other alcoholic beverages. Since it is considered to be a healthier alternative to beer, rum and whiskey, it is gaining widespread prominence among health-conscious consumers.
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Global Hard Seltzer Market Trends:
The global market is primarily driven by the rising preference for gluten-free alcohol with low-calorie content among the masses. An increase in the number of individuals suffering from celiac, inflammatory and auto-immune diseases has contributed to the uptake of hard seltzer across the globe. Along with this, there has also been a growing preference for alcoholic beverages with low ABV content, especially among young adults. Moreover, the rising popularity of innovative hard seltzer flavors, including black cherry, grapefruit and passionfruit flavors, on the global level is acting as a major growth-inducing factor. Numerous players are also investing in the development of improved fermenting processes to enhance the overall taste and quality of the beverage. The market is further driven by the increasing prominence of hard seltzers prepared with natural and organic ingredients, without the usage of artificial flavorings and preservatives. Some of the other factors contributing to the market growth include rapid urbanization, inflating per capita income levels of the masses, the rising consumption rate of alcoholic drinks, the emergence of alcohol home delivery services and the introduction of hard seltzers with portable and recyclable packaging.
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Key Market Segmentation:
The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.
Some of these key players include:
Breakup by ABV Content:
Breakup by Packaging Material:
Breakup by Distribution Channel:
Breakup by Raw Material:
Breakup by Region:
Key highlights of the Report:
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