The up-to-date coverage of the latest report Global Augmented Reality for Advertising Market provides a detailed synopsis as well as a consistent evaluation of accurate profits over the forecasted timespan. Current trends, industry analysis, and growth development represented in the report are of great help for the new industry players entering the market. This market research report includes an in-depth analysis of global and regional markets with the understanding given for variation in the growth of the industry in particular regions, giving a specific investigation of the market status, venture plans, establishment and usage, value patterns.
Top Players in Augmented Reality for Advertising Market are: Augmented Pixels (United States), Wikitude (United States), Blippar (United Kingdom), Aurasma (United Kingdom), Catchoom (Spain), BBDO (United States), McCANN (United States), PTC (United States), Google (United States), Metaio (Germany), NGRAIN Corporation (Canada), Leo Burnett (Caracas)
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Augmented Reality (AR) offers commercial value that goes far beyond the gadgets and game applications that originally made it popular. This fact is gaining recognition in many sectors, including B2B and B2C trading, where experiments with developing mobile AR apps for marketing and advertising are getting a lot of attention. According to IDC forecasts for 2019, global AR / VR spending should reach USD 160 billion by 2023, with a five-year CAGR of over 78%. When an emerging technology starts, it usually doesn’t take long for commercial and industrial beneficiaries to start planning implementation, and AR is no exception. Augmented reality advertising is immersive, which means that it helps marketers create a certain emotional connection with customers. Unlike the images and banners, the AR advertisements are very interactive as well as lifelike wherein the consumers can easily see them and also interact with them. Nowadays, consumers are so used to a large amount of advertising information that they mostly do not react to it. The strategy of pushing a person to buy is fading. In contrast to conventional display ads, native advertising works excellently and arouses a natural interest in the product. Augmented Reality (AR) is considered to be an ideal tool for the purpose of implementing all the viral advertising campaigns. Through interactivity and personalization, AR creates an emotional connection between the user and the brand.
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Augmented Reality for Advertising Market Drivers:
Augmented Reality for Advertising Market Latest Trends:
The Global Augmented Reality for Advertising Market segments and Market Data Break Down are illuminated below:
by Type (Software, Services), Application (Media & Entertainment, Automobile, Customer Service, Retail), Organization Size (SMEs, Large enterprises), Technology (Monitor-Based Technology, Mobile Augmented Reality, Near-Eye-Based Technology), Device Used (Sensor, Displays & Projectors, Cameras)
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Key Strategic Developments in Augmented Reality for Advertising Market:
The research includes the key strategic activities such as Research & Development (R&D) initiatives, Merger & Acquisition (M&A) completed, agreements, new launches, collaborations, partnerships & (JV) Joint ventures, and regional growth of the key competitors operating in the market at global and regional scale.
The Augmented Reality for Advertising Industry is severely competitive and fragmented due to the existence of various established players taking part in different marketing strategies to increase their market share. The vendors operating in the Augmented Reality for Advertising market is profiled based on price, quality, brand, product differentiation, and product portfolio.
Region Included are: North America, Europe, Asia Pacific, Oceania, South America, Middle East & Africa
Country Level Break-Up: United States, Canada, Mexico, Brazil, Argentina, Colombia, Chile, South Africa, Nigeria, Tunisia, Morocco, Germany, United Kingdom (UK), the Netherlands, Spain, Italy, Belgium, Austria, Turkey, Russia, France, Poland, Israel, United Arab Emirates, Qatar, Saudi Arabia, China, Japan, Taiwan, South Korea, Singapore, India, Australia and New Zealand etc.
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Extract from Table of Content:
Chapter 01 – Executive Summary
1.1 360 Degree Synopsis
1.2 Market value (US$ million).
Chapter 02 – Market Overview
Chapter 03 – Key Success Factors
3.1 Strategies adopted by key market participants and factors that have turned into success.
3.2 Additional viewpoint on global average pricing analysis benchmark, and consumer’s sentiments’ analysis.
Chapter 04 – Covid-19 Crisis Analysis on Augmented Reality for Advertising Market
Chapter 05 – Global Augmented Reality for Advertising Market – Pricing Analysis
Chapter 06 – Augmented Reality for Advertising Market Background
6.1 Macroeconomic factors affecting the Augmented Reality for Advertising market
6.2 Explore supply chain and value chain analysis.
6.3 In-depth information about the market dynamics and their consequences.
Chapter 07 — Augmented Reality for Advertising Market Segmentation
Chapter 08 – Key and Emerging Countries Analysis in Augmented Reality for Advertising Market
Chapter 09 – Augmented Reality for Advertising Market Structure Analysis
Chapter 10 – Augmented Reality for Advertising Market Competitive Analysis
10.1 Market Concentration Rate
10.2 Competition Scenario: BCG Matrix [Relative Market Share v/s Revenue Growth Rate]
10.3 Heat Map Analysis
10.4 Comparative Market Share Analysis by Players (2018-2019) Rank, [% Market Share, Market Revenue]
Chapter 11 – Assumptions and Acronyms
Chapter 12 – Research Methodology
Primary Questions Answered in Augmented Reality for Advertising Market Report:
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