Criteo S.A., the global technology company powering the world’s marketers with trusted and impactful advertising, today announced it has acquired Mabaya, a leading retail media technology company that powers sponsored products and retail media monetization for major ecommerce marketplaces globally.
The acquisition of Mabaya is an important building block of Criteo’s Commerce Media Platform strategy, expanding Criteo’s ability to help marketplace sellers and brands drive more product sales, while enabling retailers and marketplaces to grow new retail media revenue streams. Mabaya’s technology complements Criteo’s leading Retail Media solutions, which help omnichannel retailers, brands and agencies deliver first-party data-powered advertising on e-commerce websites and apps, as well as delivers offsite advertising to engage shoppers throughout every stage of the shopper journey. With the acquisition of Mabaya, Criteo can now offer retail media solutions optimized for the unique needs of marketplaces and marketplace sellers as well as brands. Additionally, Mabaya enhances Criteo’s ability to serve traditional omnichannel retailers as they grow their own online marketplace businesses.
“Criteo already powers the largest open retail media ecosystem outside of the walled gardens, and with the acquisition of Mabaya, we can now better serve the needs of marketplaces and their sellers,” said Geoffroy Martin, EVP and General Manager, Growth Portfolio at Criteo. “Marketplaces serve an essential function of helping consumers discover and purchase the widest assortment of products. Supporting this rapidly growing market segment is a tremendous growth opportunity for Criteo. With the addition of Mabaya’s technology to our solutions, no company is better positioned than Criteo to address the massive retail media market opportunity.”
Accelerated by the e-commerce boom, Criteo Retail Media has seen strong business momentum as it grows its footprint across more than 100 global retailers, +120 agency partners, including the big five holding companies, and over 1,000 brands. In 2020, Criteo Retail Media grew 53%, generating $400 million in advertising revenue for retailers and $3.3 billion sales for brand advertisers amid an increasingly competitive e-commerce market. Criteo Retail Media’s growth dramatically accelerated to 122% year-over- year in the latest quarter.
Jonathan Kogan, CEO at Mabaya: “We have been developing and offering state-of-the-art tools to help marketplaces engage sellers and brands with Sponsored Product ads and monetize their traffic. Criteo’s technology, global scale and footprint will provide us the exciting opportunity to build on the momentum we’ve created over the last years, scale up rapidly to new markets and offer additional solutions that are integrated with Criteo’s technology.”
Mabaya is a leading technology company providing a self-service media monetization platform for marketplaces and retailers. Headquartered in Tel Aviv, Israel and backed by lool ventures, Mabaya serves hundreds of millions of sponsored product ads every month for major e-commerce sites worldwide. For more information, please visit https://www.mabaya.com/
Criteo is the global technology company powering the world’s marketers with trusted and impactful advertising. 2,500 Criteo team members partner with over 20,000 customers and thousands of publishers around the globe to deliver effective advertising across all channels, by applying advanced machine learning to unparalleled data sets. Criteo empowers companies of all sizes with the technology they need to better know and serve their customers. For more information, please visit www.criteo.com
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