Google Play and App Store are two different platforms that targeted different users. What should I do first when I start to promote app on Google Play? We have a solution to this issue.
You may start by creating a keyword cloud to promote app on Google Play. Identify the app strengths and subject matter. The core is the bunch of most correct words that describe your app. Then, you can create word combinations with these words, like noun + noun, noun + verb, and so on. You should not limit yourself to a few words to extend your keyword cloud. Try to create a large keyword cloud to have something to choose from. Popular niche at Google Play may require from 400 to 600 keywords for application.
Optimization also helps you promote app on Google Play. What does it mean? It is improving several parts of your app: keyword cloud, title, icon, full & short description, and screenshots. The Android algorithm is text-oriented, which means that the most influential factors for your android promotion are your description and title. They should include related keywords. You can enter not the whole keywords that consist of 3 or more words but its core only. We recommend using up to 10 search terms in your text. Optimization of your icon and screenshots is essential to achieve a higher conversion with cheap app promotion. Your icon is the first thing that your user sees. You can promote app on Google Play when you make visuals that catch and provoke curiosity.
If your app is optimized, you have relevant keywords to work with, we finally got around to incentive installs. You need to do a screening to estimate the required number of installs per keyword. Thus, buy up to 20 installs per day till you get to the top 20.
Following the plan, you promote app on Google Play. But it is purely individual, so it is better to consult a specialist to create it.