In most cases, the main part of your potential clients is also located here, with whom you need to work correctly.
In order to fully use your Instagram account for selling goods and services, you must take into account the features of the device and the functionality of this platform.
Today, we’re going to take a look at 5 ways to increase your Instagram sales that will allow you to improve your profile positions, attract more targeted followers and buyers, and increase your business profitability.
Instagram allows you to make only one working link in your profile. At the same time, it is possible to periodically change the link, indicating the direction that is most beneficial to us and we need at a given time.
Take advantage of this advantage when holding promotions and sales – provide a link to a specific page of the site/blog/store with promotional goods or discounts. In this simple way, you will shorten the path of a potential buyer to a product or service.
For an info business on Instagram or a beauty business, such a link can lead to a registration page, a subscription or an appointment with a master.
At any time, you can return to the initial profile view and add your main link.
Publishing retouched images of products from store catalogs or boring collages of completed work no longer work. They are not able to grab the attention of the audience, ignite interest in your profile and your posts.
Emotions are the first step towards successful Instagram sales. Tell about your product with the help of lively emotional photos, videos, which show the very process of creating products or performing services.
For certain niches of online business, options for images “Before” and “After” will be appropriate. If you sell services on Instagram – take photos of the working day or shoot a video of the team / yourself / satisfied customers.
Track the publication of posts with photos of your products taken by your customers. Be sure to repost and thank your client for their attention, responsiveness and pleasant communication.
A simple way to add a caption to an image will help draw attention to your post on Instagram – specifying the topic of the post, messages about promotions and discounts, etc.
In this case, one should take into account the general concept of the design of the profile and posts, be careful about the choice of fonts, sizes and colors of the inscriptions. They should not cause negative emotions in your target audience and at the same time accurately reflect the content of the post.
It is impossible to increase sales on Instagram without a convincing post text and a call to action. Readers should clearly understand what you want from them – follow the link in the profile, call the specified phone number, write an email, ask the manager questions or make a request in the comments to the post.
You should not write a lot of text without paragraphs, excessively embellish it with emoticons and accompany it with lists of hashtags. Instagram post texts are written in the same way as any other selling text. It should have a logical structure, bulleted or numbered lists and lists with customer benefits and a call to action.
When writing texts for Instagram sales, pay special attention to the first sentence of the post. Your publication in the feed will be presented in an abbreviated form – a photo or video + music + one or two short sentences up to 100 characters in size at the beginning of the text.
Therefore, try to make the most of this first sentence – come up with an enticing headline, briefly write the essence of your message to the audience, make an effective beginning of the text, forcing you to read the post to the end.