The transition to digital technologies is an inevitable phenomenon for businesses. The financial technologies marketplace is developing in inseparable connection with the digitalization processes. It requires constant involvement of appropriate layered technologies to ensure a high-level loyalty of the target audience. Today’s consumers increasingly use digital services every year, providing benefits to such solutions that are considered relevant in real-time conditions. There is a financial product’s evolution with the constant replacement of inconsistent offers with innovative solutions that are characterized by high demand among potential customers. The processes of financial sector digitalization are actively developing both due to the companies’ desire to strengthen their market position and due to the demand for multifunctional innovative products.
The use of expanded technologies is especially useful for marketing strategy implementation and is integrated directly into financial products. In other words, the company receives a double benefit from the introduction of innovative technologies. At the same time, potential partners get specialized data in the process of communication with the company, which has a positive effect on loyalty to a particular brand increasing. Clients get access to fast, efficient, and automated tools for financial transactions (constant access to the Internet is of critical importance).
Electronic globalization of the financial sector is impossible without payment service providers and platforms (hubs), which are regarded as essential point-to-point resources. The specified platforms integrate providers and acquirers on a worldwide basis to create a scalable and leveraged interface for transparent cash flows monitoring, managing, and payment reconciliation.
Possibility of remote account opening and simple online sign up.
Selection and connection of different payment providers with good reputation.
Capability to choose among secure payment methods.
Quick verification (it takes much less time than in standard financial institutions, although it may depend on the payment amount).
Possibility of dealing with various payment cards without any risks (the data is fully encrypted so the fraud possibility is miniscule).
Successful remote account management via the Internet from anywhere in the world, including using mobile applications.
Such a solution is suitable for different business streams, including e-commerce and gambling.
The specified development helps improve the business, protect the costs (as all the financial procedures are performed via security channels and a tokenization payment technology is implemented). There’s no need for cardholders to worry about the protection checking, as the mentioned hub is fully expertized in this matter and cooperates only with reliable in-house specialists. The platform is responsible for revenue optimization and brings the possibility to cooperate with a lot of outsourced specialists in person, who deliver a better experience and are ready to provide informative consultations in case of need.