Tivity Health announced today the addition of Sarah Richardson as Chief Information Officer and Stacey Santo as Chief Experience and Innovation Officer. Richardson and Santo have deep experience in the healthcare and fitness industries. They will support Tivity Health’s strategy to expand and enhance opportunities for members of SilverSneakers®, the leading fitness program for older adults, as well as Prime® Fitness and WholeHealth Living®.
“We are positioning Tivity Health to be the modern destination for healthy living with a sophisticated digital platform and data analytics capabilities that enable us to personalize member experiences and diversify revenue streams,” said Richard Ashworth, President and CEO, Tivity Health. “The addition of Sarah and Stacey to our strong leadership team will accelerate our efforts by leveraging their expertise in omni-channel marketing, AI tools, data strategy and product development. They are proven leaders who will support and contribute to Tivity Health’s culture, and I am excited to welcome them to the Company.”
Richardson will lead the delivery of the digital engagement platform as well as the expansion of the company’s customer relationship management tools and data strategy. She joins Tivity Health from Optum where she served as CIO for the California and Nevada markets and was most recently the Vice President of IT Change Leadership for Optum Care. Prior to that, Richardson was a division CIO for HCA Healthcare, and has significant experience supporting digital and organizational transformation for healthcare organizations.
“Tivity Health has recognized the critical role that technology can play in improving the health and engagement of seniors,” said Richardson. “We’ve seen the potential of virtual options like telehealth in managing clinical care, but there is also significant opportunity to leverage technology to improve healthy behavior and support wellness.”
Santo will lead innovation initiatives, including the implementation of data-driven marketing strategies, platforms, and programs, and the development of new product and service offerings. Most recently, Santo served as a digital consultant for the Independence Blue Cross Medicare business. Prior to that she was the Executive Vice President/General Manager of Digital Strategy and Consumer Engagement for ASICS Digital (formerly RunKeeper), where she delivered omni-channel engagement and digital customer growth.
“SilverSneakers is an established and trusted brand committed to providing access to healthy living solutions for adults,” said Santo. “We look forward to building a more personalized and engaging member experience and expanding our products and services to enhance the lives of seniors.”
Tivity Health offers a broad suite of virtual opportunities to its SilverSneakers members including live with instructor classes for all fitness levels, more than 200 online classes through SilverSneakers On-Demand and mobile capabilities through its SilverSneakers® GO™ fitness app. Richardson and Santo will lead efforts to further expand these offerings and enhance the member experience across all products.
About Tivity Health
Tivity Health® Inc. is a leading provider of healthy life-changing solutions, including SilverSneakers®, Prime® Fitness, WholeHealth Living® and Wisely WellTM. We are focused on becoming the modern destination for healthy living by expanding beyond fitness as a digital engagement platform company. We are continuously developing the SilverSneakers suite of digital offerings and services to provide seniors with everything they need to maintain and improve their health, including physical activity, social connection, community involvement, volunteer opportunities and mental enrichment. Our goal is to partner with payers and service providers to enable a personalized, interactive, and intuitive experience to offer the right solutions to each member. We deliver solutions that help adults feel better, work better and live better, and improve health outcomes while reducing healthcare costs. Learn more at www.tivityhealth.com.