Over the past few years, Instagram has been a very successful social media platform that has grown hugely. Initially, people used it for personal purposes, but as it became a massive social media network, businesses and brands have seen it as an excellent place for their marketing needs. They use it to reach their target audience and follow what is going on globally.
Instagram offers many benefits. It is one of the most famous social media networks that allow businesses from every niche to find their audience. Instagram also allows a more personal connection between brands and consumers. This social media platform has many features for brands to market their products and services creatively, from custom filters that enhance the photos and videos to targeted ads based on user interests. If your brand wants to use Instagram to market but needs reasons to do so, here are a few.
There is no doubt Instagram’s popularity has reached the stars. It has a massive audience that counts an impressive 600 million monthly active users and 500 million users active daily. Although Instagram demographics consist mostly of users between the ages of 16 – 32 (around 60%), there is still a big percentage of adults using this social media network too. Research has shown that 40% of U.S. adults age between 30-49 use Instagram. In addition to this there are also services to get Instagram followers and target different audiences, such as Growthoid, an organic growth service. The diverse demographic and huge user base that Instagram has provides the opportunity for businesses of any size to promote their products and services successfully. Even small companies can make excellent results if they utilize Instagram features optimally. With 25 million businesses actively using Instagram, we can see why it is a very suitable platform for fulfilling their marketing needs.
So far, businesses have mainly driven traffic from Instagram to their online stores or websites. They would place direct links to the landing pages of their websites in their bio, visible for anyone who visits their profile. Other ways to do it were through captions or including it in the posted content. However, Instagram has evolved over time and has recently enabled e-commerce sales on their platform. They implemented the “Shop tab,” which is now located on Instagram’s home dock. Shop tab allows users to find and purchase products from brands directly through Instagram. Brands are selling clothes, fashion accessories, makeup, cosmetics, and many more products. The Instagram store is a massive step for businesses. If you have a small company, this means that you don’t have to direct traffic or even create websites as you can directly sell on this platform.
Instagram allows businesses to raise brand awareness in several ways. It offers many aesthetic tools that help a company create distinctive posts and a noticeable brand image. Another great feature is the Instagram hashtag that connects businesses with users interested in products from their industry. With them, brands can initiate marketing campaigns that can firmly raise brand awareness. Additionally, Instagram as a social media network allows two-way communication. That means that brands can offer high-quality customer service and a more personal touch. Brands communicate with their customers by starting conversations, answering customers’ questions, directly messaging them, and even interacting with the content that users created with their products. By entering into a direct dialogue with users, brands establish a firm connection with them, resulting in many loyal customers.
There are around 500,000 influencers that are active on Instagram to grow your Instagram followers. Their fan base can range from 1,000 up to millions of followers that pay close attention to their posts. Businesses of any size find them very beneficial since they can reach large masses and trigger their engagement. Thanks to the solid expertise in their niche, the influencer’s audience trusts their opinions and views. That means that the brand they promote will be noticed and well-accepted by their followers and can get them interested in its products and services. Influencers are also great for small businesses that want to make a breakthrough on the market. Even if their budget is small, some influencers promote brands for a small fee or exchange for their products. The crucial element is choosing the proper influencer that will represent the brand in the best possible way. That’s why you should pick an influencer from your niche because they already have a firm knowledge foundation and a large fan base related to your industry and who could be interested in buying your products.