Have you noticed the sheer amount of new businesses that have been popping up on your Instagram feed and stories lately and wondered why they are doing it? Do you have a small business and want to know all the ins and outs of Instagram in order to have a grow your bottom line?
In today’s days and age it is extremely easy for a business to start, especially online, and with that, social media platforms have become the life blood of a company. In the past few years, with new developments in technology and practically everyone having access to some kind of device which allows for social media use, marketing has changed drastically.
There are so many different platforms out there for businesses to choose from to be a part of their marketing strategy, but by far the most popular seems to be Instagram with over 1 billion users and hundreds of millions of active monthly users. This has led to the emergence of many growth services that many businesses use daily, such as Growthoid, which allows businesses to get more Instagram followers organically. If you need to maximise you growth but seem to be struggling, there is still hope, and this is how you can do it to succeed.
When it comes to posting, different social media platforms have different unsaid rules that come along with the amount of time you post in a day but that doesn’t meant you shouldn’t be posting often. Consistency on Instagram means that your account is more likely to be seen in the sea of other posts and has better odds of making your account noticeable.
On Instagram you typically don’t want to post more than once a day to your feed as this comes across as tacky. However, there are other ways to post throughout the day like on your stories, or reels, to gain more Instagram followers. If you don’t post often enough there is no chance for your brand or business to grow and your will just be stuck with the same amount of followers for a very long time. It is a good idea to try and post at least once every day.
Having a posting schedule is also a great idea. Once you know what the best time to post is for maximum engagement, make a schedule around that and post daily at the same time. This allows users and followers to know when to expect content from you as well as allow them to be active with your posts at the best time for them.
As mentioned earlier, posting at as specific time is crucial when it comes to maximum engagement with your posts. This can all be seen through your analytics. It is crucial to find out what the best time to post is because this will allow for the maximum amount of followers to see an engage with your post.
Choosing a time to post come from the fact that everyone lives in different time zones, but it also comes from the fact that people tend to be more active on their Instagram at different points in the day. For example, if you are targeting people in the same time zone as you, you would be better off choosing a time in the evening after people come home from work, or in the morning before people go to school or work as this is typically when they are not too busy. If you are catering towards an international audience just ensure to post in the same time frames but for their time zone.
Hashtags are one of the most underused and underrated tools that Instagram has to offer and a fantastic way to reach new potential followers. This is because it allows to you tag a specific keyword in your posts, and then allows users to search this specific keyword. It is great when it comes to finding users who fall part of your target audience especially. It is important to remember to keep the hashtags related to your content while still trying to use the most popular ones, but also, try not to add too many as this becomes spammy.
You can also make use of influencers who have massive audiences that you can take advantage of. By sending an influencer a PR package or products for them to test, it encourages them to tell their audience about you which in turn will encourage them to follow you
Instagram isn’t just for photos anymore, and now you can include videos, as well as post to the stories feature, IGTV feature, and the reels feature. Each of these have become popular individually and have made Instagram a more popular choice on its own. Many people these days prefer to watch videos and all of the different features allow for this now. By making use of all the other feature, you allow yourself to be able to post more than once a day without coming across as desperate and you can also reach across different times zones.