New York and Miami – March 8, 2021 – Robert Tramondo, a seasoned sales professional with extensive publishing and real estate experience joins iCrowdNewswire powered by Google as Senior Vice President and Chief Revenue Officer overseeing a team of sales executives, social and digital marketing professionals and support staff exceeding 100 members and growing to 200 members by the end of 2021.
After three decades in Publishing including as the Vice President Associate Publisher at American Express Publishing / Travel + Leisure Magazine, and Advertising Director at Playboy Magazine, Robert decided to channel his energies into one of his most underlying passions – luxury real estate on Long Island’s East End. Having invested in Hamptons real estate throughout his publishing career, Robert’s transition to the field was seamless. Since then, he has successfully grown his career year after year having been involved in over 300 real estate transactions.
Robert joins iCrowdNewswire at a moment when it is the fastest growing press release newswire in the industry having achieved over 100% year-over-year growth in 2020 and 225% CAGR during 2017 – 2220. “The company is poised to continue triple digit annual growth with a strong business plan, industry leading products, the industry’s most capital efficient operations and solid partnerships and affiliations” commented Mr. Tramondo who went on to say, “the company finished 2019 with 35 team members, 2020 with over 100 and plans are in place to top 200 by the end of 2021 including 100 in revenue generation”.
iCrowdNewswire powered by Google is a B2B SaaS software company providing a variety of press release distribution, marketing, and advertising services to corporate clients worldwide that was named by Source Scrub as one of the top 20 bootstrapped software companies in the first half of 2020. Since entering into as an agreement with Google in 2017 iCrowdNewswire powered by Google has launched and implemented more new press release distribution technology than anyone else in the industry including paid advertising geographic and demographic targeting, and distribution on Amazon Alexa, Google Assistant, Apple Siri and Microsoft Cortana voice devices. iCrowdNewswire also uses artificial intelligence translations to distribute every release in English and 7 other languages, and AI key word targeting for maximum SEO benefits. In addition to unequaled audience targeting social and digital media provide unmatched analytic reporting with precise views and clicks reports.
Technology innovations combined with a focus on the private company segment of the industry allows iCrowdNewswire to be focused on the largest customer segment, “we don’t spend time fighting the whale wires for regulatory disclosure revenues or the deep discounters at the bottom of the food chain” said Hector Botero, iCrowdNewswire President and CEO. Hector went on to add “there is not much creativity at the Fortune 500 or public company level, it seems comms teams just go through the motions counting links to thousands of useless web sites as if it was some sort of great achievement”.
The press release industry was founded in the 1960’s by PR Newswire and Business Wire and the two continue to lead in number of releases distributed and annual revenues, and both have undergone ownership changes in the las two decades while the business itself has not changed much. Press release distribution has gone from telex machines to satellite green screens to fax machines and internet, but groundbreaking technologies readily available and extremely cost efficient have largely gone ignored by the whale wires. “As an example, even today, with over 4 billion voice devices in use and platforms such as Google Assistant, Amazon Alexa, Microsoft Cortana and Apple Siri iCrowdNewswire a relative start up is the only wire including voice distribution for every release regardless of package chosen and cost”, said Nasir Saeed, General Manager of iCrowdNewswire.
The industry today is led by Cision which was taken private by Platinum Private Equity in 2020 after a disastrous journey under the leadership of Kevin Akeroyd who spent $2.5 billion buying everything in sight, Platinum paid $10 a share or $1.5 billion for Cision which includes PR Newswire and PR Web for press release distribution. Other industry leaders include Business Wire which was acquired by Berkshire Hathaway in 2006 and Intrado which was formed by the acquisitions of Globe Newswire and the corporate services unit of NASDAQ which included Marketwired. Industry size estimates are $600 million in press release distribution revenues.
Launched in 2015 iCrowdNewswire powered by Google has implemented more press release distribution innovations than any other newswire in the industry from paid social and digital media advertising to audio marketing and 7 translations per release – no other wire provides geographic targeting down to a zip or postal codes worldwide; demographic targeting by age group, industry and interest; 7 translations with every release for unmatched multicultural and global reach; audio distribution with Amazon Alexa, Google Assistant, Microsoft Cortana and Apple Sire; Google and Apples mews and more.