Whether it is selling a service to an individual or a public or private community, the landscaping company must be persuasive during commercial negotiations … at the risk of seeing its client slip away towards the competition! Here are some tips for using to know how to convince a client to conclude a contract between psychological methods and technical tools.
If having a commercial flair is not necessarily innate, there are nonetheless specific sales techniques to know to convince a potential customer to commit to a service. These techniques, universal, are based above all on psychology and require understanding the prospect’s state of mind!
First of all, you have to know how to be reassuring if your prospect hesitates, it is probably because the work’s cost, the result, or the extent of it makes him anxious. By showing empathy and taking the time necessary to explain your choices in detail, you maximize your chances of seeing him sign your quote.
If your prospect is undecided between several landscaping companies, you should not hesitate to recap the advantages of dealing with you. Highlight your qualifications, your accomplishments, and above all, your understanding of their needs. Above all, do not try to lower the competition rely more on your strengths and your values to establish a relationship marked by positivity!
One particularly effective technique in a business negotiation is to use the power of choice. By offering several landscaping and cost solutions to your prospect, you greatly increase your chances of concluding a contract. In the same dynamic, ask open questions! These questions, which cannot be answered by yes or no, allow your client to express himself more fully on his desires … Thus allowing you to bounce back more easily and consolidate your mutual understanding.
When you are about to sign a contract, you still have playing cards to win over the customer using new technologies.
The 3D software landscape architects are important tools to show your prospects what might look like their future landscaping. Still, an expensive technology, virtual reality applied to landscaping, nevertheless supports your sales force by allowing your client to immerse themselves in their project. If you are working on luxurious or ambitious landscaping, offering some prior modeling can tip the scales in your favor! You can also use it as an extension of your portfolio by highlighting your old projects.
Keep in mind that if your client has contacted you, it is because you have already convinced them to take the first step. However, there may be times when your negotiation is unsuccessful. In the event of a definitive refusal to sign your quote, all is not lost!
The point here is to be careful not to close the door to a future collaboration remain a good player and thank your prospect for the interest shown in your landscaping company. It is perfectly appropriate to ask why he did not retain your services to show that his opinion is important to you and to be able to possibly improve you if that is necessary. To go further, you can suggest that they subscribe to your landscaping company’s newsletter or visit your professional blog!