The Green Tea Market size is estimated to reach $9.13 Bn by 2025, growing at a CAGR of 5.91% during the forecast period 2020-2025. Green Tea a popular health beverage, developed from unoxidized leaves of Camellia sinensis, which has been consumed for centuries globally. Native to India and China, Green tea is loaded with antioxidants and beneficial polyphenols. Increasing number of players with increasing health adoption as well as increasing demand in medicinal properties is driving the growth of Green Tea during the forecast period 2020-2025.
By Product Type – Segment Analysis
Based on Product Type, Green Tea Market is segmented into Flavored Green Tea and Unflavored Green tea. Flavored Green Tea hold the largest share in terms of revenue in 2019. This is owing to variety of flavored green tea which is tending the demand based on consumer preferences and taste. Flavors such as Lemon, Aloe vera, Cinnamon, Wild Berry, Jasmine, Basil and Others are Green Tea flavors which are made as per consumer demand. Moreover, Health and flavor attracts consumer to purchase the product to get the taste as well as its benefits simultaneously. Flavored Green Tea is also set to be the fastest growing with a CAGR of 7.17% during the forecast period 2020-2025.
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By Form- Segment Analysis
Based on Form, Green Tea Market is segmented into Green Tea Bags, Green Tea Instant Mixes, Iced Green tea, Loose-leaf, and Others. Green Tea Bags held the major share in 2019 and is set to be the fastest-growing CAGR during the forecast period 2020-2025. This is owing to the busy life schedule of an average person and ease provided by tea bags in making tea. Green Teabags are made of filter paper, cotton muslin or silken food-grade plastic. Green Teabag is rooted in the belief that for tea to taste its best, the leaves ought to remove from the hot water at the end of a specific brewing period.
By Geography – Segment Analysis
Based on Geography the global Green Tea Market is segmented into North America, Europe, Asia-Pacific, and the Rest of the World. Asia Pacific had a dominant share in terms of revenue with overall share of 39.77% in 2019. This is owing to inclusion of countries such as China, India, Hongkong, Taiwan and Japan which are major producers and exporters.
Europe is set to be the fastest growing CAGR during the forecast period 2020-2025. This is owing to rising health awareness in European countries which is driving the growth of Europe during the forecast period 2020-2025.
Drivers – Green Tea Market
Increasing Health Benefits
Green Tea consist of antioxidant and remedial properties which is curing and preventing many diseases like cancer, diabetes, tooth decay, heart diseases and thus antioxidants present in Green tea is maintaining proper cholesterol and Blood levels in the body. Additionally, it acts as natural detoxification agent and helps in healing scars, reducing fat loss, and maintaining weight. This in thus is driving the demand of green tea market during the forecast period 2020-2025.
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Challenges – Green Tea Market
Challenges such as Change in climate, Promotion of generic Tea, Decreasing Availability of Plantation Area are few challenges restraining the growth during the forecast period 2020-2025. However, the higher price of Green Tea in comparison with Black tea and lack of awareness in developing economies countries are set to restrict the growth during the forecast period 2020-2025
Green Tea Market Industry outlook:
Product launches, mergers and acquisitions, joint ventures, and geographical expansions are key strategies adopted by players in the Green Tea Market. Key companies of this market are Arizona Beverages , Tata Global Beverages Limited, The Republic of Tea, Unilever PLC, East West Tea Company, LLC, The Bigelow Tea Company, Numi, Inc. , Starbucks Corporation , Organic India , Associated British Foods plc among others.
In August 2017, Tata Global beverages has entered into a ready to drink segment with a green tea-based drink spearheaded by Tata Tea & Tetley in Canada.
Geographically, Asia Pacific Green Tea Market accounted for the highest revenue share in 2019 owing to the increasing production and exports by Asian countries.
Factors such as growing consumer awareness for healthy and safe products, rising number of people suffering from obesity, cancer and other diseases are driving the demand of Green tea Market during the forecast period 2020-2025.
Detailed analysis on the Strength, Weakness and Opportunities of the prominent players operating in the market will be provided in the Green Tea Market report.
Related Reports :
A. Green Tea Extract Market
B. Tea Polyphenols Market
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