Emergency Food Market size in 2019 is estimated to be $5.4 billion, growing at a CAGR of 2.5% during the forecast period 2020-2025. Emergency food is referred to the product which consumed and stored for uncertain situations or in case of emergencies. It is like a backup of essentials to sustain in uncertain situations such as unfavourable climatic conditions, terrorist attacks or economic unrest It acts as the most ideal alternative for long-term storage, emergency cases, as well as for outdoor activities such as hiking and camping. Rising demand of emergency food in army sector and increasing consumption of food products that require minimal preparation time are the major factors driving the growth of the market. Moreover, changing lifestyle and advancement of R&D activities further enhance the overall market demand for emergency food during the forecast period 2020-2025.
Product Type – Segment Analysis
Based on the Product Type, Emergency Food Market is segmented into Ready to Eat Meals, Protein of Fruit Bars, Dry Cereals or Granola, Peanut Butter, Dried Fruit, Canned juice, Non-perishable Pasteurized Milk, Infant Food. The Non-perishable Pasteurized Milk segment is forecast to be the fastest-growing segment and is projected to grow at a CAGR of 1.5% during the forecast period 2020-2025. This is mainly owing to it has longer shelf life than any other emergency products and it is easy to distribute. Moreover, it has high demand from the commercial and retail sector which are contributing to the growth of this segment.
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Geography – Segment Analysis
North America dominated the Emergency Food Market share accounting for 40% of the market in 2019. This is owing to North American regions such as U.S. facing huge loss, owing to frequent fluctuations in climatic conditions. The natural calamities such as flood, storm, and others in the region has increased spending on food and other resources. Moreover, factors such as product introductions and launches, rising prerequisites, growing demands among the end users, easy availability of product and rising awareness level among consumers.
However, the Asia Pacific region is projected to be the fastest-growing during the forecast period 2020-2025. This is owing to increasing demand of ready to eat meals and increasing product innovation, coupled with growing spend on disaster management.
Drivers – Emergency Food Market
Rising Demand of Emergency Food in Army Sector
Emergency food plays an important role in the military & defense sector. In addition, Army personnel is posted in war zones or frequent hob postings, where there is low access to food and water, army personnel are forced to carry food & beverages on an emergency basis which are increasing the market growth of emerging food.
Increasing Consumption of Food that Requires Minimal Preparation Time
The increasing consumption rate of food products which requires minimum preparation time, changing consumer preferences regarding convenient food, along with government initiatives to provide basic necessities in uncertain climatic conditions are some factor driving the growth of the market. Moreover, economic growth, increasing spending power, and working women population contributing to the growth of Emergency Food Market.
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Challenges – Emergency Food Market
High cost of product and difficulty in packaging are challenging the growth of the market. Moreover, High-energy biscuits may not be suitable for use in therapeutic feeding programmes owing to high protein and high sodium content are further restraining its market growth during the forecast period 2020-2025.
Emergency Food Industry Outlook
Product launches, Merger & Acquisitions, joint ventures and R&D activities are key strategies adopted by players in the Emergency Food Market. Emergency Food top 10 companies are Kraft Foods Group, Inc., Kelloggs, Pepsico, Del Monte Foods, Inc., Princes Limited, Nestle S.A, General Mills, Inc., Conagra Brands, Inc., The Coca-Cola Company, and CHB.
On 25 January 2017, Kraft Foods has collaborated with Oprah Winfrey to develop and create a new line of food that will make real, nutritious products and offer ready to eat refrigerated products.
On 6 January 2016, General Mills Inc. has acquisition with EPIC Provisions that helps to growing premium meat snacks rapidly which helps to increasing demand of ready to eat products.
In 2019, Asia Pacific dominates the Emergency Food Market owing to increasing calamities such as flood, storm, easy availability of product and rising awareness level among consumers.
Rising demand of emergency food in army sector and increasing consumption of food products that requires minimal preparation time is driving the market growth of emergency food.
Detailed analysis of the Strength, Weakness, and opportunities of the prominent players operating in the market will be provided in the Emergency Food Market report.
High cost of product and difficulty in packaging are challenging the growth of the market.
Related Reports :
A. Ready To Eat Food Market
B. Dried Fruit Ingredients Market
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