The fruit snacks market was valued at US$ 5,057.87 million in 2019 and is projected to reach US$ 9,174.86 million by 2027; it is expected to grow at a CAGR of 7.8% from 2020 to 2027. Fruit snacks are processed and sugar-rich confectionery food, especially meant for children. The main ingredient in these snacks is refined sugar, extracted from white grape juice and apple juice. These snacks are similar to the gummy candies and come in several flavors such as strawberry, raspberry, orange, and white grape. Fruit snacks are full of nutritional content as they contain essential nutrients such as potassium, vitamins, magnesium, and fiber, which help mitigate cardiovascular diseases, high blood pressure, and obesity.
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Bare Snacks, Crispy Green Inc., General Mills Inc., Ferrero, Mount Franklin Foods, LLC, Nutty Goodness, LLC, Seneca Foods, Sunkist Growers, Inc., SunOpta, and Welch’s are among the major players present in the global fruit snacks market.
On the basis of type, the fruit snacks market is segmented into sweets and savoury, beverages, dairy, and others. In 2019, the sweets and savoury segment dominated the market. Different types of sweets and savory fruit snacks—including products such as chips, trail mixes, and gummies—are freeze dried, extruded into strips, and so on. The sweet and savoury fruit snacks segment is driven by rising demand for convenient foodstuff for on-the-go snacking and predominantly increasing preference for flavored snacks. Several savory snack processors and manufacturers have been launching diversified product offerings in new shapes and flavor profiles to gain consumer attention. The regional players are also anticipated to increase their market penetration with enhanced marketing strategies and retail landscape. The key players in the market are diverging from original recipes and presenting line extensions that offer attractive ingredients, textures, and.
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The fruit snacks market is segmented into five main regions—North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and South America. In 2019, North America accounted for the largest share in the market. North America is a well-established market for fruit snacks due to rising consumer demand for healthy food products.