Ready to drink or RTD are packed beverages that are sold in a prepared form and are ready for consumption. Some of the ready to drink products available in the market are iced tea, alcopops, fruit juices, coffees, and soft drinks. The ready to drinks are gaining popularity are they are easily available in the market. Consumers, particularly millennials, are more health-conscious, and they are willing to try new, healthier alternatives to traditional soft drinks. Therefore, the ready to drink producers are introducing healthy ready to drink product options to attract health-conscious consumers.
Rapidly changing lifestyles and increasing disposable income are some of the major factors fueling the demand for ready to drink products globally. Additionally, emerging economies such as India, China, and Singapore, among others, are some of the major markets for ready to drink variants. With the growing consumer awareness and their rising interest in a healthy lifestyle, the demand for healthy ready to drink is increasing over the past few years. However, intense competition and the availability of similar products at lower cost are projected to hamper the market growth over the forecast period.
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Key Players:
1. Abbott
2. Danone S.A.
3. H.J. Heinz Company Brands LLC
4. Keurig Dr Pepper, Inc.
5. Lotte Co., Ltd.
6. Nestlé S.A.
7. Ocean Spray
8. PepsiCo Inc.
9. RED BULL
10. The Coca-Cola Company.
Market Segmentation:
The global ready to drink market is segmented on the basis of type and packaging. On the basis of type, the ready to drink market is segmented into aerated drinks, juices, flavored milk, tea, coffee, flavored & fortified water and others. Similarly, on the basis of packaging the ready to drink market is bifurcated into glass bottle, canned, pet bottle, cartons, and others.
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The Table of Content for Ready to Drink Market research study includes: