Market Highlights
The Big Data Analytics market is subject to growth due to many of the reasons such as increased Internet of Things ( IoT) growth, for devices, sensors and various machines connected to each other giving the ability to generate the huge amount of data in real time. Customers will be digitally connected with most of the operational processes becoming digitized and automated, giving rise to automated decision making based on analytics-requiring algorithms. Another important factor that gives rise to the big data analytics market is the inadequate data within the organizations that makes the companies turn to social media, opening forums and websites that result in unstructured and fragmented data giving rise to the need for big data analysis. In addition , the increasing adoption of big data analytics in large companies and small and medium-sized enterprises is expected to drive the market over the review period. The organizations will adopt capabilities for managing the hybrid IT infrastructure. The rising adoption of Big Data and AI in industries like IT & Telecom, BFSI, and Healthcare among others is further boosting demand for the Big Data Analytics industry. This can be related to the growing trend of digitalization and the adoption of Big Data technology among others.
Competitive Analysis
The big data analytics market holds some of the key players like IBM VMware, Inc (U.S.), Corporation (U.S.), Tableau Software (U.S.), Oracle Corporation (U.S.), SAP SE (Germany), Pentaho (U.S.) Microsoft Corporation (U.S.), Hewlett Packard Enterprise (U.S), Teradata Corporation (U.S.), Google Inc (U.S.), Datameer (U.S.).
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Regional Assessment
Big data analytics market is split within the field under North America , Asia Pacific, Europe and the rest of the world.
North America , especially the United States, is leading and will continue to lead the big data analytics investment market with more than 80 per cent of the region’s investments. Another reason for the North American region’s increased market growth is due to the concentration in the US of large big data companies. During the forecast years the region will maintain its lead. That is because the region is one of the early adopters of advances in technology. following the U.S is the Europe and Asia pacific region in terms of the investments in big data. Owing to the growing adoption of advanced technology in countries such as Japan, China, and India among others.
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