Market Overview
Moreover, consumer mindfulness of healthy foods is expected to spur the demand due to the high nutritional value of wheat gluten. Apart from this, increasing cases of obesity all across the globe is expected to trigger the demand as well, as they are low in calorie which is helpful for weight loss. The global market is estimated to expand owing to the demand from bodybuilders and sportsmen for gaining muscles and enhancing strength. Growing applications of these foods as an additive in animal feed further augments the market growth. Thus, the market players are taking notice of these opportunities by expanding their service offerings, which boosts the market size globally.
On the flip side, lack of awareness about the health benefits of wheat gluten undermines the market growth. This is prevalent, particularly in emerging economies. However, rise in disposable income of the middle-class population combined with improving economic growth rate across many nations has worked in favor of the market.
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Competitive Analysis
The major key players in the Wheat Gluten Market are Cargill Inc. (U.S.), Tereos (France), AB Amilina (Lithuania), Royal Ingredients Group (Netherlands), Permolex International (Canada), Pioneer Industries Limited (India), and Meelunie (Netherlands).
Regional Outlook
The global wheat gluten market is geographically segmented on the basis of North America, Europe, Asia Pacific, and Rest-of-the-World (RoW).
Among all regions, North America is leading the global market claiming over 22.9% of the global market share with the United States growing at the highest rate. The country had a market share of 42.1% in 2017. The region is projected to reach a valuation exceeding USD 1115.2 million by 2024. The market growth in the region is driven by factors such as changing eating habits of the consumers and inclination of consumers towards healthy foods along with growing awareness of health benefits of wheat gluten.
Segmental Analysis
The global Wheat Gluten Market is segmented on the basis of form and application. By form, the market is segmented on the basis of liquid and powder. Among these, the powder segment claimed the largest market share of 75.11% in 2017. The segment is expected to reach USD 3541.7 million and register CAGR of 8.65% during the forecast period (2020-2024).
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