Market Highlights
Europe Hummus Market is estimated to be valued at USD 653.36 Million by 2026, registering a CAGR of 9.2% during the forecast period. Hummus is made from the puree of either chickpea, beans, lentil, or other legumes, along with lemon juice, garlic, olive oil, and tahini. It is usually eaten with pita bread or another type of whole-grain bread that act as protein sources, containing essential amino acids. Owing to its high-protein ingredients, hummus is emerging as a highly nutritional plant-based protein source for the increasing vegan population in Europe.
The Europe hummus market is expected to grow at a significant pace during the forecast period. In the current market scenario, increasing demand for Mediterranean food in the region is driving the growth of the Europe hummus market. This has led to the increased sales and launch of hummus products in the region over the past few years. The market has also witnessed substantial innovation in terms of flavors in new products. The demand for organic products has increased exponentially in Europe. This offers manufacturers of hummus lucrative growth opportunities with the launch of organic variants.
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Key Players
Market Research Future recognizes OBELA (Australia), Sabra Dipping Co., LLC (US), Moorish (UK), DELDICHE N.V. (Belgium), MeToo! Foods (UK), Lazy Foods (Netherlands), LABEYRIE Fine Foods (France), BELIÈS (Belgium), OREXIS Fresh Foods Ltd (UK), and Zorba Delicacies Limited (UK) as the Key Players in the Europe Hummus Market.
Segmental Analysis
The Europe Hummus Market has been segmented on the basis of product type, packaging type, distribution channel, and country.
Based on distribution channel, the market has been segmented into store-based and non-store-based. The store-based segment has further been divided into supermarkets & hypermarkets, convenience stores, and others. The store-based segment accounted for a larger market share in 2019, with supermarkets & hypermarkets contributing to the majority of hummus sales. Consumers prefer store-based channels as they provide a one-stop shopping experience. However, the non-store-based segment is projected to exhibit a higher growth rate during the review period.
Regional Analysis
Geographically, the Europe hummus market has been segregated into the UK, Germany, France, Italy, Spain, Poland, and the Rest of Europe. As per MRFR analysis, the UK accounted for the dominant share of the Europe market in 2019, followed by Germany. With the adoption of cross-cultural cuisines, hummus is the most widely consumed Middle Eastern food in several European countries, especially Germany, the UK, and Italy. With the increasing adoption of veganism in Europe, especially in the UK, the demand for plant-based protein has been growing. In 2020, the UK ranked second among the most popular countries for veganism. Germany, the UK, Iceland, Italy, Poland, and Sweden are the major country-level markets in Europe witnessing a growing vegan population. Consumers in these countries demand plant-based protein over animal sources, driving the growth of the regional hummus market.
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