The emerging market opportunities for potato chips appear to be conducive for the acceptance of convenience food in the European and North American region. Potato Chips Market is mainly driven by increasing consumption of savory snacks specially potato chips in Asia Pacific and North American region from last few years. Changing eating preferences and increase in the disposable income has boosted the sales of potato chips in developing countries. Additionally, rising consumer awareness about health has influenced the key players to introduce new products which are healthier than usual potato chips which are influencing the growth of the market.
Moreover, customers’ increasing inclination towards organic foods is compelling the potato chips companies to innovate their products for customer retention. Availability of resources and large consumer base is creating huge opportunity for key players to expand their business in Asia Pacific region especially in the developing countries like China and India. Innovation in flavor and packaging form major players is attracting the consumers to buy potato chips compare to other snacks which is influencing the market growth in North America and Europe.
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Major Key Players
The key players profiled in Potato Chips Market are Herr Foods Inc. (U.S.), Lorenz BAHLSEN Snack-World Group (Germany), PepsiCo, Inc. (U.S.), CALBEE, Inc. (Japan), Diamond Foods, Inc. (U.S.), Intersnack Group (Germany) and Snyder’s-Lance (U.S.)
The global potato chips market has been divided into type, distribution channel, and region.
On the Basis of Region: North America, Europe, Asia Pacific, and ROW
The global potato chips market is segmented into North America, Europe, Asia Pacific, and rest of the world (RoW). Europe is dominating the global market followed by North America. Among the entire regions, North America is estimated to retain its dominance throughout the forecast period of 2020-2024. The U.S. is the major consumer of potato chips in the North American region. The growth of the potato chips market in North America is expected to be driven by various factors. One of the significant factors for the mounting growth of potato chips market in North America is increasing demand for convenience food among the consumers coupled with introduction of new product launch by the key players of potato chips.
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