Advertising Software Market Highlights:
Market Research Future (MRFR) has segmented the advertising software market on the basis of solution, deployment, software type, advertising type, advertising platform, vertical, and region.
By solution, the Advertising Software Market has been segmented into Ad server, search engine optimization, data management, Ad exchanges and verification, and others. Among these, the data management segment is expected to dominate during the forecast period as it allows businesses to identify the audience segments, which can be used to target specific users and contexts during the online advertising campaigns.
By deployment, the market has been segmented into on-cloud and on-premise segments. Among these, the on-cloud segment is projected to grow with the fastest CAGR owing to scalability, flexibility, mobility, increased collaboration, and cost-effective features offered by the cloud platform, which increases the demand for cloud-based advertising software solutions.
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Major Key Players:
The Global Advertising Software Market is expected to be a growing market in the coming years owing to the presence of numerous large players active in the regional market. Criteo S.A. (France), Google (US), MediaMath, Inc. (US), Adobe Systems Inc. (US), AppNexus (US), AdRoll (US), The Trade Desk (US), Comcast Corporation (US), Amazon.com Inc. (US), Oracle Corporation (US), dataxu (US), Adform (Denmark), Neustar (US),The Rubicon Project (US), and Centro (US) are the companies leading the Advertising Software market globally. Salesforce.com, Inc. (US), Facebook, Inc. (US), PubMatic Inc. (US), OpenX Technologies Inc. (US), and Index Exchange Inc. (US) are some other players operating in the global advertising software market.
Table of Contents
1 Executive Summary
2 Scope of The Report
2.1 Market Definition
2.2 Scope of The Study
2.2.1 Research Objectives
2.2.2 Assumptions & Limitations
2.3 Markets Structure
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List of Tables
Table1 Global Advertising Software Market, By Country, 2019–2025
Table2 North America: Advertising Software Market, By Country, 2019–2025
Table3 Europe: Advertising Software Market. By Country, 2019–2025
Table4 Asia-Pacific: Advertising Software Market By Country, 2019–2025
Table5 North America: Advertising Software Market, By Country
List of Figures
Figure 1 Global Advertising Software Market Segmentation
Figure 2 Forecast Methodology
Figure 3 Porter’s Five Forces Analysis Of The Global Advertising Software Market
Figure 4 Value Chain Of The Global Advertising Software Market
Figure 5 Share Of The Advertising Software Market In 2018, By Country (In %)
About Market Research Future
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