Market Research Future (MRFR) has taken a closer look at the Global Packaged Coconut Water Market to determine its growth trajectory and various factors impacting the market over the forecast period from 2018 to 2023. Coconut water is a refreshing and hydrating beverage which is largely native to tropical climates. However, the popularity of coconut water has grown massively in the past few years, and the demand for it has grown globally.
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Market Scenario and Growth Factors
The sheer variety available in the packaged coconut water market is a driver for the global market’s growth. Coconut water products are increasingly being introduced with aloe vera jelly, coconut jelly, and a variety of tropical fruit flavors and emulsions.
Global Packaged Coconut Water Market has been segmented based on category, packaging type, and distribution channel.
By category, the market has been segmented into organic and conventional.
By packaging type, the market has been segmented into bottles, cartons, pouches, cans, and, others.
Taste Nirvana (US), Bai Brands (US), Blue Monkey (Philippines), PepsiCo, Inc. (US), Exotic Superfoods (US), the Coca-Cola Company (US), Dabur India Ltd (India), Harmless Harvest (US), Jain Agro Food Products Private Limited (India), and Pure Tropic (India) are the notable players in the packaged coconut water market.
February 2019 – Amazon has introduced a new coconut water product under its Solimo brand. The new private label coconut water will be available at $24.99 for a 24-pack of cartons at 11.2 ounces each and will be competing with other existing products such as Vita Coco, Naked and O.N.E.
By region, the global Packaged Coconut Water Market has been segmented into North America, Europe, Asia Pacific (APAC), and the Rest-of-the-World (RoW).
APAC is domineering the global packaged coconut water market on account of growing health consciousness among consumers and easy availability of coconut water due to huge coconut production in countries such as India, Indonesia, and the Philippines boost the growth of the market. Fast track urbanization in the region, growing base of health-conscious consumer base and persistent R&D activities by key players which has resulted in product development and introduction newer variants are fueling the growth of the market in the region.
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